Adding category links to the homepage improved product discoverability, resulting in increased engagement and reduced bounce rates on mobile. Discover the full impact of this change in our latest case study.
Category Links Boosts User Engagement and Conversions on Mobile
Goal
Clickthrough rate
Result
+2.7% Clickthrough rate
Category
Homepage
Outcome
Winner
Before
After
IF we add category links to the homepage, THEN conversions will increase, BECAUSE users can navigate more efficiently.
What We Changed
- Added "Shop by Category" section to the homepage.
- Included clickable images for various product categories.
- Provided direct links to outerwear, shirts, accessories, and fishing gear.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+4.9%
Add-to-cart rate change
+4.9%
Lift in conversion rate
+2.7%
Click-through rate change
Key Learnings
- Direct category links improved user navigation and reduced friction on mobile, but negatively affected conversion rates on desktop.
- Enhanced product discoverability increased overall user engagement.
- Lower bounce rates indicated a more engaging homepage experience.
- Improved mobile conversion rates showed users were more likely to complete purchases.
Detailed results breakdown
Add-to-cart rate change
+4.9%
Average order value
-2.2%
Click-through rate change
+2.7%
Lift in conversion rate
+4.9%
Change in revenue per visitor
+1.8%
Free Trial
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
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Other experiments we've run
Homepage
Homepage product cards with swatches improve engagement and conversions
An A/B test was conducted to enhance the desktop click-through rate for Codeword Hats. Discover how adjustments led to increased engagement.
-0.6% Conversion rate
Homepage
Relocating 'Shop by Category' Below the Hero to Boost Visibility and User Engagement
The "Shop by Category" section was moved beneath the homepage hero to boost visibility and early engagement. Discover the impact on user behavior and conversions.
-0.1% Clickthrough rate
Product Page (PDP)
Streamlined Product Page for Conversion
Streamlining the product page drove a 10.4% conversion rate lift and 6.1% more orders, but AOV dropped 11.9% and revenue declined.
+10.41% (CVR) CVR