Adding an "Add to Cart" button on mobile collection pages aimed to simplify the shopping process. Discover the impact on user engagement and purchasing behavior.
Collection Pages with Quick Add-to-Cart Button
Goal
Conversion rate
Result
-5.6% Conversion rate
Category
Collection Page (PLP)
Outcome
Inconclusive
Before
After
IF we add a visible “Add to Cart” button on mobile collection cards, THEN the add to cart rate will increase from the collection page BECAUSE it will be more convenient for users to add to cart from the collection page instead of having to go into each PDP
What We Changed
- Added a floating "Add to Cart" icon on mobile product cards.
- Icon appeared consistently on each card.
- Tapping the icon prompted variant selection.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+7.2%
Average order value
+2.9%
Change in revenue per visitor
1.81%
Revenue change
Key Learnings
- Immediate access to cart actions didn't significantly increase add-to-cart rates.
- The change slightly boosted engagement but didn't convert into higher sales.
- Simplifying the add-to-cart process did not overcome the need for detailed product exploration.
- User behavior still favors in-depth product review before purchase.
Detailed results breakdown
Add-to-cart rate change
-2.4%
Average order value
+7.2%
Click-through rate change
+1.8%
Lift in conversion rate
-5.6%
Change in revenue per visitor
+2.9%
Free Trial
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30,000+ Monthly sessions.
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Running on Shopify or Shopify Plus.
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