A redesign focused on clarity and trust improved key metrics, especially on mobile. Learn how specific changes led to increased conversion rates and revenue.
Homepage Hero Redesign Boosts Clarity and Conversion Rates
Goal
Conversion rate
Result
+11.0% Conversion rate
Category
Homepage
Outcome
Winner
Before
After
IF we simplify the hero message, highlight the product and reviews, and streamline homepage layout, THEN click-through rates will increase, BECAUSE users will better understand the product value and navigate more confidently.
What We Changed
- Rewrote hero headline to be shorter and benefit-focused.
- Added product image near headline for clarity.
- Enhanced CTA visibility with stronger color contrast.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+21.4%
Change in revenue per visitor
19.85%
Revenue change
+11.0%
Lift in conversion rate
Key Learnings
- Clearer messaging helped users understand product benefits quickly.
- Stronger CTAs improved user engagement.
- Trust badge strengthened visitors' confidence.
Detailed results breakdown
Add-to-cart rate change
+2.9%
Average order value
+9.4%
Click-through rate change
-15.5%
Lift in conversion rate
+11.0%
Change in revenue per visitor
+21.4%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Product page redesign with updated fields boosts engagement and revenue
Changes to the product page led to increased engagement and higher revenue. Discover how these updates impacted key metrics.
+0.5% Conversion rate
Cart
Simplified Checkout Process
Simplifying the checkout process by reducing steps and removing optional fields led to a 6.9% decline in conversion rate.
-6.87% (CVR) CVR
Product Page (PDP)
PDP Updates Drive a 17.9% Increase in Cart Additions
Updates to the product page layout and cart button visibility led to increased user engagement and purchases. Discover the key improvements and their impact.
+17.80% (ACR) ACR