A redesign focused on clarity and trust improved key metrics, especially on mobile. Learn how specific changes led to increased conversion rates and revenue.
Homepage Hero Redesign Boosts Clarity and Conversion Rates
Goal
Conversion rate
Result
+11.0% Conversion rate
Category
Homepage
Outcome
Winner
Before
After
IF we simplify the hero message, highlight the product and reviews, and streamline homepage layout, THEN click-through rates will increase, BECAUSE users will better understand the product value and navigate more confidently.
What We Changed
- Rewrote hero headline to be shorter and benefit-focused.
- Added product image near headline for clarity.
- Enhanced CTA visibility with stronger color contrast.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+21.4%
Change in revenue per visitor
19.85%
Revenue change
+11.0%
Lift in conversion rate
Key Learnings
- Clearer messaging helped users understand product benefits quickly.
- Stronger CTAs improved user engagement.
- Trust badge strengthened visitors' confidence.
Detailed results breakdown
Add-to-cart rate change
+2.9%
Average order value
+9.4%
Click-through rate change
-15.5%
Lift in conversion rate
+11.0%
Change in revenue per visitor
+21.4%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Sticky Product Customization Below The Fold
Transitioning the sticky product image to a sticky Add to Cart bar aimed to improve conversion rates by keeping purchase options visible during scrolling.
-14.4% Conversion rate
Product Page (PDP)
Simplified Mobile Layout
A simplified mobile layout increased average order value by 4.0% but led to higher bounce rates and lower conversion.
-4.2% Conversion rate
Homepage
Category Links Boosts User Engagement and Conversions on Mobile
Adding category links to the homepage improved product discoverability, resulting in increased engagement and reduced bounce rates on mobile. Discover the full impact of this change in our latest case study.
+2.7% Clickthrough rate