Reducing the product image gallery height increased key metrics by making critical purchase information visible without scrolling. Discover how this change improved conversions and user engagement.
Condensed Product Gallery Increases Conversions
Goal
Conversion rate
Result
+23.9% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we reduce the vertical space taken by the gallery THEN the conversion rate will increase BECAUSE more critical content will appear in the top fold, reducing the need to scroll and improving decision speed.
What We Changed
- Reduced height and spacing of the product image gallery.
- Kept image carousel functionalities.
- Adjusted layout and margins to fit more content in the first fold.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
62.95%
Revenue change
+62.9%
Change in revenue per visitor
+29.8%
Average order value
Key Learnings
- More visible purchase content improved decision-making speed.
- Reduced need to scroll led to higher engagement.
- Easier access to key actions like "Add to Cart" increased conversions.
- Cleaner layout reduced bounce rates and boosted revenue.
Detailed results breakdown
Add-to-cart rate change
+15.0%
Average order value
+29.8%
Click-through rate change
+7.7%
Lift in conversion rate
+24.0%
Change in revenue per visitor
+62.9%
Free Trial
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
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Investing in paid traffic.
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Ready to invest in systematic CRO.
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Why free?
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Our bet
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