Reducing the product image gallery height increased key metrics by making critical purchase information visible without scrolling. Discover how this change improved conversions and user engagement.
Condensed Product Gallery Increases Conversions
Goal
Conversion rate
Result
+23.9% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we reduce the vertical space taken by the gallery THEN the conversion rate will increase BECAUSE more critical content will appear in the top fold, reducing the need to scroll and improving decision speed.
What We Changed
- Reduced height and spacing of the product image gallery.
- Kept image carousel functionalities.
- Adjusted layout and margins to fit more content in the first fold.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
62.95%
Revenue change
+62.9%
Change in revenue per visitor
+29.8%
Average order value
Key Learnings
- More visible purchase content improved decision-making speed.
- Reduced need to scroll led to higher engagement.
- Easier access to key actions like "Add to Cart" increased conversions.
- Cleaner layout reduced bounce rates and boosted revenue.
Detailed results breakdown
Add-to-cart rate change
+15.0%
Average order value
+29.8%
Click-through rate change
+7.7%
Lift in conversion rate
+24.0%
Change in revenue per visitor
+62.9%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Search & Navigation
Updated Mobile Navigation Layout
Discover how updating the mobile navigation led to a 4.7% increase in add-to-cart rates for Codeword Hats. Learn more about the changes and their impact.
+5.4% Conversion rate
Product Page (PDP)
Sticky Product Customization Below The Fold
Transitioning the sticky product image to a sticky Add to Cart bar aimed to improve conversion rates by keeping purchase options visible during scrolling.
-14.4% Conversion rate
Product Page (PDP)
Product Image Grid Layout on Desktop PDPs
Switching to a grid layout for product images on desktop PDPs showed improved conversion and add-to-cart rates. Learn how displaying images efficiently can enhance user experience.
+3.0% Add-to-cart rate