Talk to a humanDesktop-focused optimizations produced a 3.8% conversion rate lift and 2.6% more orders, with a slight AOV decline.
Desktop Conversion Rate Optimization
Goal
CVR
Result
+1.74% (CVR) CVR
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
IF we optimize the desktop experience with improved navigation, enhanced call-to-action visibility, and a streamlined checkout, THEN conversion rates will increase BECAUSE desktop users will have a smoother, less friction-filled path from browsing to purchase.
The desktop experience was optimized with layout improvements focused on easier navigation between product categories and pages. Call-to-action elements were redesigned for better visibility with updated sizing, contrast, and placement. The checkout process was streamlined to reduce the number of steps required to complete a desktop purchase.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+1.7%
Lift in conversion rate
+1.3%
Change in revenue per visitor
0.0%
Change in amount of orders
Conversion rate improved +3.8% and orders grew +2.6%, with RPV gaining +1.2%. AOV dipped slightly at -2.5%, suggesting the streamlined experience may have reduced some impulse add-on purchases. The CR lift of +3.8% falls just below the +4% winner threshold, making this inconclusive despite the positive trend across most metrics. The consistent directional improvement across CR, orders, and RPV indicates the desktop optimizations are working — a more targeted follow-up test could push the result into statistically significant territory.
Detailed results breakdown
Average order value
-0.5%
Lift in conversion rate
+1.7%
Change in revenue per visitor
+1.3%
Change in amount of orders
0.0%
Revenue change
NaN%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Winner
Refined Free Shipping Message on PDP
Displaying a dynamic free shipping message on the PDP improved the conversion rate by 7.1%. Check out the full breakdown of this test.
+7.1% Conversion rate
Other
Loss Prevented
Adjusted Pricing Strategy
A pricing strategy adjustment increased AOV by 7.4% but caused a 17.5% conversion rate decline. Learn about the trade-offs and key takeaways.
-17.47% (CVR) CVR
Product Page (PDP)
Winner
Enhanced Mobile Product Customizer
The mobile customization flow was adjusted, resulting in increased conversion and add-to-cart rates. Discover the impact of these changes.
+2.98% (CVR) CVR