Updating product pages to show badges on the main image led to mixed results in conversion rates across devices. Discover the impact on user engagement and revenue.
Display Product Badges on Main Image
Goal
Conversion rate
Result
-0.5% Conversion rate
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
IF we show badges on the main product image on PDPs THEN the conversion rate will increase BECAUSE visual indicators help users recognize product value and creates desire.
What We Changed
- Added product badges to the main image on PDPs.
- Used consistent badge styling from collection pages.
- Applied changes to both mobile and desktop.
- Supported multiple badge types using product tags.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+3.3%
Click-through rate change
+2.3%
Change in amount of clicks
-0.5%
Lift in conversion rate
Key Learnings
- Badge visibility increased click-through rates by highlighting key product features. This is a positive sign, but the rest of the metrics didn't follow suit.
- Conversion rates decreased slightly, suggesting possible distraction from core product details.
- Revenue dropped, indicating users may not have felt a stronger purchase intent.
- Consistent styling improved visual uniformity but didn't translate to higher conversions.
- Recommendation: don't implement. This test didn't touch on any true user friction or motivations.
Detailed results breakdown
Add-to-cart rate change
-2.4%
Average order value
-8.0%
Click-through rate change
+3.3%
Lift in conversion rate
-0.5%
Change in revenue per visitor
-9.1%
Free Trial
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30,000+ Monthly sessions.
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Running on Shopify or Shopify Plus.
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Other experiments we've run
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-1.0% Conversion rate
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Adding a return policy link to product pages aimed to reduce purchase anxiety and answer questions about returns before they become objections. See how it impacted conversions and user engagement.
-1.4% Conversion rate
Collection Page (PLP)
Enhanced Product Cards
Discover how redesigning product cards impacted user engagement and conversion rates. Learn about the changes and key insights from the test.
-1.0% Conversion rate