Updating product pages to show badges on the main image led to mixed results in conversion rates across devices. Discover the impact on user engagement and revenue.
Display Product Badges on Main Image
Goal
Conversion rate
Result
-0.5% Conversion rate
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
IF we show badges on the main product image on PDPs THEN the conversion rate will increase BECAUSE visual indicators help users recognize product value and creates desire.
What We Changed
- Added product badges to the main image on PDPs.
- Used consistent badge styling from collection pages.
- Applied changes to both mobile and desktop.
- Supported multiple badge types using product tags.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+3.3%
Click-through rate change
+2.3%
Change in amount of clicks
-0.5%
Lift in conversion rate
Key Learnings
- Badge visibility increased click-through rates by highlighting key product features. This is a positive sign, but the rest of the metrics didn't follow suit.
- Conversion rates decreased slightly, suggesting possible distraction from core product details.
- Revenue dropped, indicating users may not have felt a stronger purchase intent.
- Consistent styling improved visual uniformity but didn't translate to higher conversions.
- Recommendation: don't implement. This test didn't touch on any true user friction or motivations.
Detailed results breakdown
Add-to-cart rate change
-2.4%
Average order value
-8.0%
Click-through rate change
+3.3%
Lift in conversion rate
-0.5%
Change in revenue per visitor
-9.1%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Collection Page (PLP)
Optimized Discount Price Styling
Discover how changing the styling of discounted prices impacted conversion rates and revenue for an e-commerce store.
+8.7% Conversion rate
Collection Page (PLP)
Product Card Redesign
We redesigned product cards to simplify browsing and added a color selector. See how these changes affected user engagement and sales.
+1.5% Conversion rate
Product Page (PDP)
Sticky Mobile Add-To-Cart Button
AFTCO tested a sticky mobile add to cart button to increase add-to-cart rates. Learn how this change impacted user behavior.
+3.9% Add-to-cart rate