Talk to a humanThe main button in the mobile mini-cart got a design update. Here's what happened across 1,215 visitors.
An Updated Mini-Cart Button Shows a 4.7% Conversion Rate Lift on Mobile
Goal
Conversion rate
Result
+4.7% Conversion rate
Category
Cart
Outcome
Positive signal
Before
After
If we update the main button in the mobile mini-cart, then conversion rate will increase because shoppers get a clearer path to checkout.
What We Changed
- Redesigned the main call-to-action button in the mini-cart.
- Ran the test on mobile visitors only.
The Results
How the new version compared with the original, across all devices.
+4.7%
Conversion rate
+5.9%
Orders
+4.6%
Revenue per visitor
Key Learnings
- Conversion rate rose 4.7% and orders 5.9%, with a 76.9% probability that the variant beats the original.
- Only 1,215 mobile visitors saw the test, so this is an early signal, not proof.
- Average order value held flat (-0.1%), so any gain came from more orders, not bigger ones.
Detailed results breakdown
Conversion rate
+4.7%
Orders
+5.9%
Revenue per visitor
+4.6%
Average order value
-0.1%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Cart
Positive signal
A Decluttered Mini-Cart Shows a 7.5% Conversion Rate Lift
The mini-cart overlay was rebuilt mobile-first, with less room for promotions and more for the path to checkout. See how it changed sales across 35,480 visitors.
+7.5% Conversion rate
Product Page (PDP)
Positive signal
Updated Product Page Design on Desktop
The desktop product page was redesigned to improve navigation and engagement. See how the updated design lifted conversion rate by 8.5% and RPV by 17.6%.
+8.5% Conversion Rate
Cart
Inconclusive
A Free Shipping Progress Message in the Mini Cart Shows Mixed Results on Conversion and Revenue
The mini cart started showing how close shoppers were to free shipping, right above the checkout button. Fewer shoppers converted, but those who did placed bigger orders.
-5.9% Conversion rate