Optimizing the mobile experience drove a 4.7% conversion rate lift, 5.9% more orders, and 5.79% revenue increase.
Mobile Experience Optimization
Goal
CVR
Result
+4.69% (CVR) CVR
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we optimize the mobile browsing and shopping experience, THEN conversion rates will increase BECAUSE mobile users will encounter less friction when discovering products and completing purchases.
The mobile experience was optimized with improvements to page load performance, touch interaction responsiveness, and the overall browsing flow. Product pages were adapted for better mobile viewing with optimized image sizing and streamlined content layout. The mobile purchase path was refined to reduce the number of taps required to complete a transaction.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+5.9%
Change in amount of orders
5.79%
Revenue change
+4.7%
Lift in conversion rate
Conversion rate lifted +4.7%, orders grew +5.9%, and revenue increased +5.79% — a clean win across all commercial metrics. AOV was essentially flat at -0.1%, confirming the gains came from converting more visitors rather than changing basket behavior. The +1.2% visitor increase suggests the improved mobile experience may also have reduced early drop-offs. This validates that mobile UX optimization is a high-return investment for this store, and the consistent improvement across CR, orders, and revenue makes this a confident winner.
Detailed results breakdown
Average order value
-0.1%
Lift in conversion rate
+4.7%
Change in revenue per visitor
+4.6%
Change in amount of orders
+5.9%
Revenue change
5.79%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Search & Navigation
Updated Mobile Navigation Layout
Discover how updating the mobile navigation led to a 4.7% increase in add-to-cart rates for Codeword Hats. Learn more about the changes and their impact.
+5.4% Conversion rate
Product Page (PDP)
Promotional Bundle Message Near Add to Cart Boosts Mobile Engagement and Orders
Placing a promotional offer near the Add to Cart button aimed to increase average order value by encouraging multi-item purchases. Discover the impact on key metrics.
-7.9% Average order value
Collection Page (PLP)
Displaying Collection Name
Adding the collection name to the top of the page aimed to improve customer navigation. Discover the impact on conversion rates and user engagement.
-1.0% Conversion rate