Updating product pages to show badges on the main image led to mixed results in conversion rates across devices. Discover the impact on user engagement and revenue.
Display Product Badges on Main Image
Goal
Conversion rate
Result
-0.5% Conversion rate
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
IF we show badges on the main product image on PDPs THEN the conversion rate will increase BECAUSE visual indicators help users recognize product value and creates desire.
What We Changed
- Added product badges to the main image on PDPs.
- Used consistent badge styling from collection pages.
- Applied changes to both mobile and desktop.
- Supported multiple badge types using product tags.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+3.3%
Click-through rate change
+2.3%
Change in amount of clicks
-0.5%
Lift in conversion rate
Key Learnings
- Badge visibility increased click-through rates by highlighting key product features. This is a positive sign, but the rest of the metrics didn't follow suit.
- Conversion rates decreased slightly, suggesting possible distraction from core product details.
- Revenue dropped, indicating users may not have felt a stronger purchase intent.
- Consistent styling improved visual uniformity but didn't translate to higher conversions.
- Recommendation: don't implement. This test didn't touch on any true user friction or motivations.
Detailed results breakdown
Add-to-cart rate change
-2.4%
Average order value
-8.0%
Click-through rate change
+3.3%
Lift in conversion rate
-0.5%
Change in revenue per visitor
-9.1%
Free Trial
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30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
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Investing in paid traffic.
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Our bet
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Other experiments we've run
Collection Page (PLP)
Adding "New" badges across product listings
Adding a "New" badge to products increased user interactions and conversions. Discover the impact of this simple change.
+1.8% Clickthrough rate
Other
Sitewide button color update from yellow to green
+1.8% Clickthrough rate
Collection Page (PLP)
Redesigned square product cards boost mobile engagement despite mixed performance metrics
The redesign of AFTCO's product cards aimed to enhance user engagement and conversions by simplifying the layout and optimizing space. Discover the impact of these changes.
-5.64% (CVR) CVR