Talk to a humanCheckout got three icons covering a conservation pledge, easy returns and durable build. Across 213,715 visitors, here's what changed.
Trust Icons at Checkout Make No Clear Difference to Conversion Rate
Goal
Conversion rate
Result
+0.9% Conversion rate
Category
Cart
Outcome
Inconclusive
Before
After
If we show clear trust icons during checkout, then more shoppers will complete their purchase because restating brand values and policies at the point of decision reduces hesitation.
What We Changed
- Added trust icons to the checkout page.
- Highlighted a conservation pledge, 45-day easy returns and exchanges, and products built for harsh conditions.
The Results
How the new version compared with the original, across all devices.
+0.9%
Conversion rate
+3.6%
Revenue per visitor
+1.1%
Orders
Key Learnings
- Conversion rate rose just 0.9%, within normal variation, across 213,715 visitors over 40 days.
- With statistical power at 100%, the test could have detected a meaningful effect, and none showed up.
- Revenue per visitor moved 3.6%, also within normal variation.
- Shoppers who reach checkout have mostly decided, so extra reassurance there changed little.
Detailed results breakdown
Conversion rate
+0.9%
Revenue per visitor
+3.6%
Orders
+1.1%
Average order value
+2.1%
Add-to-cart rate
+1.9%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Cart
Positive signal
Mobile Checkout Optimization
Optimizing the mobile checkout flow drove a dramatic increase in conversion rate and doubled orders despite a visitor decline.
+100% Orders
Collection Page (PLP)
Inconclusive
Desktop Collection Hover Sizing Buttons
Adding clickable size buttons on desktop product cards enabled direct add-to-cart actions, streamlining the shopping experience.
+17.3% Add-to-Cart Rate
Product Page (PDP)
Loss Prevented
Redesigned Product Pages With New Copy Cut Conversion Rate 20.7%
Four product pages got a refined layout, stronger trust signals and rewritten copy. Conversion rate fell, and testing showed the cost.
-20.7% Conversion rate