Talk to a humanCollection pages got the collection name at the top so shoppers know where they are. Across 15,765 visitors, the change made no clear difference.
Showing the Collection Name on Collection Pages Makes No Clear Difference to Conversion Rate
Goal
Conversion rate
Result
-1.0% Conversion rate
Category
Collection Page (PLP)
Outcome
Inconclusive
Before
After
If we add the collection name to the top of the page, then collection page conversion rate will increase because clear labels help shoppers navigate and understand what they're looking at.
What We Changed
- Added the collection name to the top of collection pages.
- Labeled each collection page so shoppers can see which collection they're browsing.
The Results
How the new version compared with the original, across all devices.
-1.0%
Conversion rate
+6.4%
Revenue per visitor
+7.4%
Average order value
Key Learnings
- Conversion rate moved -1.0% across 15,765 visitors, so there was no clear difference.
- Revenue per visitor rose 6.4% on a 7.4% higher order value, but within normal variation.
- Devices split: desktop conversion rate rose 27.6% while mobile fell 8.9%, on a much smaller desktop sample.
- A page label alone wasn't enough to change how shoppers bought.
Detailed results breakdown
Conversion rate
-1.0%
Revenue per visitor
+6.4%
Average order value
+7.4%
Add-to-cart rate
+2.4%
Orders
-0.2%
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