Talk to a humanAdding the collection name to the top of the page aimed to improve customer navigation. Discover the impact on conversion rates and user engagement.
Displaying Collection Name
Goal
Conversion rate
Result
-1.0% Conversion rate
Category
Collection Page (PLP)
Outcome
Inconclusive
Before
After
If we add the collection name to the top of the page, then collection page conversion rates will increase because clearly labeling the page improves customer navigation and understanding of product context.
What We Changed
- Added the collection name at the top of each collection page.
- Aimed to improve navigation by clearly labeling product categories.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+7.4%
Average order value
7.17%
Revenue change
+6.4%
Change in revenue per visitor
Key Learnings
- Highlighting the collection name helped users identify product categories.
- Improved navigation led to a higher add-to-cart rate.
- Revenue increased, suggesting better alignment with user expectations.
- The change had mixed effects on conversion rates across devices.
Detailed results breakdown
Add-to-cart rate change
+2.4%
Average order value
+7.4%
Click-through rate change
+0.1%
Lift in conversion rate
-1.0%
Change in revenue per visitor
+6.4%
Free Trial
Start with 3 experiments.
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
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Other experiments we've run
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+1.0% Conversion rate
Cart
Loss Prevented
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Simplifying the checkout process by reducing steps and removing optional fields led to a 6.9% decline in conversion rate.
-6.87% (CVR) CVR
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Loss Prevented
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