Talk to a humanThe best-selling category moved to the first spot below the homepage hero, with other categories ranked by performance. See how it changed conversions.
Best Sellers Below the Homepage Hero Show a 16.9% Conversion Rate Lift
Goal
Conversion rate
Result
+16.9% Conversion rate
Category
Homepage
Outcome
Positive signal
Before
After
If we place the best-selling category at the top of the homepage, then conversion rate will increase because more visitors will see the most successful products before dropping off.
What We Changed
- Added a best sellers module directly below the homepage hero.
- Ordered the remaining category modules by performance, highest first.
- Kept the same order on desktop and mobile.
The Results
How the new version compared with the original, across all devices.
+16.9%
Conversion rate
+11.6%
Revenue per visitor
+15.0%
Orders
Key Learnings
- Conversion rate rose 16.9% and revenue per visitor 11.6%, with an 89.8% probability that the variant beats the original.
- Add-to-cart rate rose 10.3%, so seeing top products earlier led to more adds.
- The result didn't reach significance across 14,413 visitors, so treat it as a strong signal, not proof.
- On desktop, average order value fell 15.1%, leaving revenue per visitor there flat (-0.6%).
Detailed results breakdown
Conversion rate
+16.9%
Revenue per visitor
+11.6%
Orders
+15.0%
Add-to-cart rate
+10.3%
Average order value
-1.8%
Free Trial
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30,000+ Monthly sessions.
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Running on Shopify or Shopify Plus.
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Other experiments we've run
Search & Navigation
Loss Prevented
A More Prominent, Guided Search Cuts Conversion Rate 12.0%
The search bar became more visible and opened with examples, product previews, suggested collections and a customization banner. See how it affected orders and revenue.
-12.0% Conversion rate
Product Page (PDP)
Positive signal
Sticky Add-to-Cart Bar With Size Selector Shows a 9.6% Conversion Rate Lift on Mobile
Mobile product pages got a sticky add-to-cart bar with a size dropdown and a find-my-size link. See how it changed orders, add-to-cart and order value.
+9.6% Conversion rate
Product Page (PDP)
Positive signal
Delaying the Promo Pop-Up by 60 Seconds Shows a 7.9% Conversion Rate Lift
The promotional pop-up waited until visitors had spent 60 seconds on the page instead of appearing right away. See how 23,328 visitors responded.
+7.9% Conversion rate