Introducing a dynamic filter system on collection pages aimed to enhance user experience by enabling easier product discovery. Learn how this change impacted key performance metrics.
Enhanced Collection Filtering by Hat Attributes
Goal
Conversion rate
Result
-6.4% Conversion rate
Category
Product Page (PDP)
Outcome
Loss Prevented
Before
After
IF we allow users to filter products by relevant customization attributes, THEN the conversion rate will increase, BECAUSE users will find the exact hat configuration they want faster, without navigating through rigid, siloed collections.
What We Changed
- Introduced a dynamic filter system on collection pages.
- Added filtering panel on the left for desktop and top drawer for mobile.
- Enabled filters for style, color, and text layout.
- Allowed multiple selections per filter while hiding incompatible options.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+10.0%
Change in amount of clicks
+9.6%
Click-through rate change
+5.1%
Add-to-cart rate change
Key Learnings
- Dynamic filters improved product discoverability, reducing bounce rates.
- Users engaged more with product lists, shown by increased click-through rates.
- Despite improved engagement, conversion rates decreased, suggesting complexity or dissatisfaction with product options.
- Revenue dropped, indicating a potential mismatch between filter expectations and available products.
Detailed results breakdown
Add-to-cart rate change
+4.8%
Average order value
-29.2%
Click-through rate change
+9.6%
Lift in conversion rate
-6.4%
Change in revenue per visitor
-33.2%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Cart
Scarcity Message Boosts Cart Conversion
Informing shoppers that items in their cart are in high demand increased conversion rates. Discover how urgency impacts purchase decisions.
+2.74% (CVR) CVR
Collection Page (PLP)
Displaying Collection Name
Adding the collection name to the top of the page aimed to improve customer navigation. Discover the impact on conversion rates and user engagement.
-1.0% Conversion rate
Product Page (PDP)
Condensed Product Gallery Increases Conversions
Reducing the product image gallery height increased key metrics by making critical purchase information visible without scrolling. Discover how this change improved conversions and user engagement.
+23.9% Conversion rate