Talk to a humanThe mobile customizer got a new step order, placeholder previews and a more prominent Add to Cart button. See what happened across 6,838 visitors.
A Reordered Mobile Customizer With Placeholder Previews Shows a 15.1% Conversion Rate Lift
Goal
Conversion rate
Result
+15.1% Conversion rate
Category
Product Page (PDP)
Outcome
Positive signal
Before
After
If we show placeholder text in the preview by default and make the Add to Cart button more prominent, then add-to-cart rate will increase because the flow will be clearer and the call to action easier to reach.
What We Changed
- Reordered the mobile customizer to match how shoppers choose: hat color, then thread color, then text.
- Showed placeholder text in the preview before shoppers type, so they know what to expect.
- Moved the Add to Cart button above the bulk code badge, in line with the quantity selector.
The Results
How the new version compared with the original, across all devices.
+15.1%
Conversion rate
+8.3%
Add-to-cart rate
+9.4%
Revenue per visitor
Key Learnings
- Conversion rate rose 15.1% and add-to-cart rate 8.3%, with a 91.2% probability the variant beats the original.
- The test didn't reach significance on 6,838 visitors, so treat it as a strong signal, not proof.
- Mobile carried the result, with conversion rate up 12.8% on mobile.
- Average order value fell 4.9%, so revenue per visitor rose a smaller 9.4%.
Detailed results breakdown
Conversion rate
+15.1%
Add-to-cart rate
+8.3%
Revenue per visitor
+9.4%
Orders
+12.9%
Average order value
-4.9%
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Other experiments we've run
Product Page (PDP)
Positive signal
Updated Product Page Design on Desktop
The desktop product page was redesigned to improve navigation and engagement. See how the updated design lifted conversion rate by 8.5% and RPV by 17.6%.
+8.5% Conversion Rate
Cart
Inconclusive
A Free Shipping Progress Message in the Mini Cart Shows Mixed Results on Conversion and Revenue
The mini cart started showing how close shoppers were to free shipping, right above the checkout button. Fewer shoppers converted, but those who did placed bigger orders.
-5.9% Conversion rate
Collection Page (PLP)
Inconclusive
Sale Percentage on Product Cards Makes No Clear Difference to Conversion Rate
Sale items showed their percentage price reduction inline on product cards. See what changed across 8,260 visitors in 19 days.
+1.0% Conversion rate