We tested adding placeholders for the input field in the customization process to improve conversions. Discover the impact on user behavior and key metrics.
Enhanced Customization Flow
Goal
Conversion rate
Result
+15.1% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we show placeholders in the preview, THEN add-to-cart rates will increase, BECAUSE the users will be prompted to add their own text.
What We Changed
- Displayed placeholder text in the preview by default.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+15.1%
Lift in conversion rate
+12.9%
Change in amount of orders
+9.4%
Change in revenue per visitor
Key Learnings
- A clearer customization flow reduced friction, improving user experience.
- Placeholder previews set expectations, leading to higher engagement.
- Improved navigation flow contributed to increased order completion rates.
Detailed results breakdown
Add-to-cart rate change
+8.3%
Average order value
-4.9%
Click-through rate change
+5.8%
Lift in conversion rate
+15.1%
Change in revenue per visitor
+9.4%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Enhanced Parent and Kid Testimonials Boost Trust
We added user-generated content with parent testimonials to the product pages. Here’s how those updates moved the needle on key metrics.
+15.0% Revenue per visitor (RPV)
Search & Navigation
Repositioning “Hats” to top-level navigation increases visibility and user efficiency
Marsh Wear Clothing tested spotlighting the Hats category. Discover how this affected user interaction and sales.
-9.4% Clickthrough rate
Landing Page
Redesigned Football Landing Page
Discover how a redesigned football landing page improved conversion rates and user engagement across devices.
+19.1% Conversion rate