Talk to a humanThe desktop product page was redesigned to improve navigation and engagement. See how the updated design lifted conversion rate by 8.5% and RPV by 17.6%.
Updated Product Page Design on Desktop
Goal
Conversion rate
Result
+8.5% Conversion Rate
Category
Product Page (PDP)
Outcome
Positive signal
Before
After
IF we update the product page design on desktop, THEN conversions will increase BECAUSE users can navigate more efficiently.
Navigation on the desktop product page was improved for more intuitive browsing. Product images and descriptions were enhanced for greater clarity, and call-to-action buttons were repositioned to drive more engagement. The checkout flow was also simplified to reduce drop-off.
The Results
How the new version compared with the original, across all devices.
+8.5%
Conversion Rate
+8.4%
Average Order Value
+17.6%
Revenue Per Visitor
The updated desktop product page delivered strong gains across all key metrics: conversion rate up 8.5%, AOV up 8.4%, and RPV up an impressive 17.6%. Orders increased by 6.3%, showing that clearer product information and better CTA placement directly translate to more purchases at higher values. This was a comprehensive win for the desktop PDP experience.
Detailed results breakdown
Conversion Rate
+8.5%
Average Order Value
+8.4%
Revenue Per Visitor
+17.6%
Orders
+6.3%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Homepage
Positive signal
Customer Photos on the Homepage Show a 3.3% Conversion Rate Lift
A block of customer-submitted photos and videos went onto the homepage, below the category carousel. See how it changed sales on mobile and desktop.
+3.3% Conversion rate
Product Page (PDP)
Loss Prevented
A Wider Desktop Product Page Cuts Conversion Rate 6.0%
Desktop product pages got a wider layout with all purchase options grouped around the add-to-cart button. Every key metric moved the wrong way.
-6.0% Conversion rate
Product Page (PDP)
Positive signal
Sticky Add-to-Cart Bar With Size Selector Shows a 9.6% Conversion Rate Lift on Mobile
Mobile product pages got a sticky add-to-cart bar with a size dropdown and a find-my-size link. See how it changed orders, add-to-cart and order value.
+9.6% Conversion rate