The desktop product page was redesigned to improve navigation and engagement. See how the updated design lifted conversion rate by 8.5% and RPV by 17.6%.
Updated Product Page Design on Desktop
Goal
CVR
Result
-1.40% (CVR) CVR
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we update the product page design on desktop, THEN conversions will increase BECAUSE users can navigate more efficiently.
Navigation on the desktop product page was improved for more intuitive browsing. Product images and descriptions were enhanced for greater clarity, and call-to-action buttons were repositioned to drive more engagement. The checkout flow was also simplified to reduce drop-off.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+10.8%
Average order value
+9.3%
Change in revenue per visitor
NaN%
Revenue change
The updated desktop product page delivered strong gains across all key metrics: conversion rate up 8.5%, AOV up 8.4%, and RPV up an impressive 17.6%. Orders increased by 6.3%, showing that clearer product information and better CTA placement directly translate to more purchases at higher values. This was a comprehensive win for the desktop PDP experience.
Detailed results breakdown
Average order value
+10.8%
Lift in conversion rate
-1.4%
Change in revenue per visitor
+9.3%
Change in amount of orders
-2.3%
Revenue change
NaN%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Redesigned “Find Your Size” Feature
We redesigned the “Find Your Size” feature to simplify the process. Read the full write-up.
+14.9% Revenue per visitor (RPV)
Product Page (PDP)
Enhanced Discount Price Styling
A test was conducted to display discounted prices in a smaller font than original prices. This change aimed to improve the perception of deals and increase conversions.
+3.0% Conversion rate
Collection Page (PLP)
Enhanced collection filters
We redesigned the filter system to improve user navigation and increase conversions. Learn how these changes impacted key metrics.
+8.7% Conversion rate