Talk to a humanThe homepage "Shop by Category" block got a new layout, spacing and card styling on mobile and desktop. See how 38,490 visitors responded.
A Redesigned Shop by Category Block Shows a 2.2% Add-to-Cart Rate Lift
Goal
Click-through rate
Result
+2.2% Add-to-cart rate
Category
Homepage
Outcome
Positive signal
Before
After
If we redesign the "Shop by Category" block with a clearer, more responsive layout, then click-through rate to category pages will increase because a clearer structure and better mobile usability make categories easier to find.
What We Changed
- Redesigned the layout and spacing of the homepage "Shop by Category" block.
- Restyled the category cards to improve visual hierarchy.
- Adjusted the layout separately for desktop and mobile.
The Results
How the new version compared with the original, across all devices.
+2.2%
Add-to-cart rate
-0.4%
Click-through rate
+0.8%
Bounce rate
Key Learnings
- Add-to-cart rate rose 2.2%, a signal worth acting on, not proof.
- Desktop drove the lift: add-to-cart rate rose 11.3% there, against 0.1% on mobile.
- Click-through rate, the metric the test was set up to measure, moved -0.4%, so the gain didn't come from more category clicks.
- Desktop had 6,366 of the 38,490 visitors over 24 days, so its lift rests on a smaller sample.
Detailed results breakdown
Add-to-cart rate
+2.2%
Click-through rate
-0.4%
Bounce rate
+0.8%
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