A new homepage section combining athlete's imagery and product explanations boosted mobile conversions. Discover the changes and results.
Enhanced Homepage "How It Works" Section
Goal
Conversion rate
Result
-3.5% Conversion rate
Category
Homepage
Outcome
Winner
Before
After
If we implement a combined "Keep the Brain Locked In" section on the Homepage and PDP that merges social proof and the "How It Works" explanation, then conversion rate will increase because it addresses the high user interest in how the product functions while simultaneously building trust via social proof.
What We Changed
- Added a new content section on the Homepage.
- Integrated athlete images and testimonials.
- Explained the product function with a "How It Works" section.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+16.2%
Add-to-cart rate change
+14.6%
Add-to-cart rate change
+10.0%
Lift in conversion rate
Key Learnings
- Combining social proof with product information increased user trust.
- Users responded positively to seeing credible, relatable endorsements.
- Clear product explanations helped users understand benefits quickly.
- Enhanced content engagement on mobile devices drove better conversion rates.
Detailed results breakdown
Add-to-cart rate change
+16.2%
Average order value
-5.7%
Click-through rate change
-3.5%
Lift in conversion rate
+10.0%
Change in revenue per visitor
+3.8%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
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