The mobile customization flow was adjusted, resulting in increased conversion and add-to-cart rates. Discover the impact of these changes.
Enhanced Mobile Product Customizer
Goal
CVR
Result
+2.98% (CVR) CVR
Category
Product Page (PDP)
Outcome
Winner
Before
After
If we move the input field to the top, highlight the Add to Cart button, and add placeholder to preview the text, then add-to-cart rates will increase because the flow will be more intuitive and match the user's behavior.
What We Changed
- Reordered customization flow: hat color → thread color → text input.
- Added placeholder text in the preview to set expectations.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+21.7%
Change in revenue per visitor
+18.2%
Average order value
+4.0%
Change in amount of orders
Key Learnings
- Clearer customization flow reduced user friction.
- Placeholder text helped set clear expectations, guiding users effectively.
- Highlighting the Add to Cart button improved accessibility and visibility.
- Focus on user behavior can significantly enhance mobile experience.
Detailed results breakdown
Average order value
+18.2%
Lift in conversion rate
+3.0%
Change in revenue per visitor
+21.7%
Change in amount of orders
+4.0%
Revenue change
NaN%
Free Trial
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
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Our bet
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