Mobile layout changes led to a 4.2% conversion rate decline and 6.1% RPV drop. Learn what went wrong and the key takeaways.
Mobile Layout Adjustments
Goal
CVR
Result
-4.24% (CVR) CVR
Category
Product Page (PDP)
Outcome
Loss Prevented
Before
After
IF we adjust the mobile layout, THEN conversions will increase BECAUSE users will have a smoother navigation experience.
The mobile layout was modified with updated navigation patterns and redesigned visual elements intended to improve usability.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
NaN%
Revenue change
-0.7%
visitors
-2.0%
Average order value
The mobile layout adjustments resulted in a 4.2% conversion rate decline with orders down 4.9% and RPV dropping 6.1%. AOV also fell 2.0%. The navigation changes appear to have introduced confusion rather than improving the experience, as users converted at a lower rate across the board. With CR at -4.2%, this falls just past the loss prevention threshold and the changes were rolled back.
Detailed results breakdown
Average order value
-2.0%
Lift in conversion rate
-4.2%
Change in revenue per visitor
-6.2%
Change in amount of orders
-4.9%
Revenue change
NaN%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Homepage
Enhanced Product Discovery with Badges
Badges were added to product cards to highlight key attributes. Discover how this change impacted user engagement and conversions.
+18.99% (CTR) CTR
Homepage
Streamlining Mobile Shopping by Removing Discount Banners
Streamlined the mobile shopping experience by removing distractions. Learn how this change boosted engagement and conversions.
+12.14% (CTR) CTR
Other
Wishlist feature
Enabling a wishlist feature increased return visits and conversions by simplifying the path to purchase. Discover how this change impacted key metrics.
+4.2% Conversion rate