Increasing the size and improving the layout of product images aimed to boost engagement and conversions. Discover how these changes impacted key metrics.
Enhanced Product Image Layout
Goal
Conversion rate
Result
+11.9% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
If we emphasize product images on PDPs by increasing size and adding a grid layout, then user engagement and conversions will increase because larger, clearer visuals improve product understanding and reduce hesitation.
What We Changed
- Increased the size of product images.
- Adjusted the image grid layout for better presentation.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+14.5%
Change in amount of orders
+11.9%
Lift in conversion rate
11.35%
Revenue change
Key Learnings
- Larger images helped customers evaluate products more confidently.
- Improved layout reduced visual clutter, focusing attention on key details.
- Enhanced visuals supported a better shopping experience, leading to more conversions.
- The reduction in bounce rate indicates higher user satisfaction.
Detailed results breakdown
Add-to-cart rate change
-6.6%
Average order value
-2.8%
Click-through rate change
+6.0%
Lift in conversion rate
+11.9%
Change in revenue per visitor
+8.8%
Free Trial
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30,000+ Monthly sessions.
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Running on Shopify or Shopify Plus.
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