Introducing a pop-up with complementary product suggestions increased average order value and conversions. Discover how this strategy impacted customer behavior.
Enhancing AOV with Cross-Sell Pop-up Recommendations
Goal
Average order value
Result
+13.0% Average order value
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we display a pop-up suggesting complementary products, THEN the average order value will increase, BECAUSE customers are encouraged to add more cross-sell items.
What We Changed
- Added a pop-up displaying complementary product suggestions.
- Targeted desktop users.
- Suggested products can be directly added to the cart.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
30.43%
Revenue change
+29.0%
Change in revenue per visitor
+15.4%
Change in amount of orders
Key Learnings
- Pop-ups effectively encouraged additional purchases, raising the average order value.
- Suggesting complementary products increased user engagement and conversions.
- The approach reduced bounce rates by capturing user interest early.
- Direct product links facilitated easier navigation and decision-making.
Detailed results breakdown
Add-to-cart rate change
+7.0%
Average order value
+13.0%
Click-through rate change
-4.8%
Lift in conversion rate
+6.5%
Change in revenue per visitor
+29.0%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
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-11.1% Conversion rate
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Redesigned Homepage With Extra "Educational" Content
Adding extra content to get ahead of customer objections, particularly around "how does the product work", saw the bounce rate drop and clickthrough rates increase. Read the full write-up.
+3.1% Revenue per visitor (RPV)
Product Page (PDP)
Boosting AOV with Collar and Sleeve Bundle Promotion on PDP
Adding a bundle promotion near the Add to Cart button aimed to boost average order value. See how this change impacted customer behavior and sales.
+0.6% Revenue per visitor (RPV)