Talk to a humanWe highlighted the top three bestsellers on the homepage to boost engagement. Discover how this impacted user behavior and sales.
Featuring Top 4 Revenue-Generating Products Prominently on the Homepage Boosts User Engagement
Goal
Clickthrough rate
Result
-4.7% Clickthrough rate
Category
—
Outcome
Winner
Before
After
If we feature the top 3 revenue-generating products prominently on the homepage, then the clickthrough rate will rise because users are more likely to engage with proven high-performing products.
What We Changed
- Featured three top-selling products near the top of the homepage.
- Included product image, name, price, and “Shop Now” CTA.
- All links directed to the product’s detail page.
- Section was responsive for both mobile and desktop.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+2.5%
Average order value
+1.5%
Click-through rate change
-0.1%
Add-to-cart rate change
Key Learnings
- Highlighting bestsellers slightly improved clickthrough by leveraging social proof.
- Despite increased engagement, conversion and revenue dropped, indicating possible distraction or mismatch in user intent.
- Users were interested but may not have been ready to purchase, suggesting a need for further nurturing.
- Responsive design ensured accessibility across devices but did not offset the conversion drop.
Detailed results breakdown
Add-to-cart rate change
-0.1%
Average order value
+2.5%
Click-through rate change
+1.5%
Lift in conversion rate
-4.7%
Change in revenue per visitor
-4.9%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
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Other experiments we've run
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-10.0% Revenue per visitor (RPV)
Cart
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Trust Signals on Cart Page
Adding trust signals on the cart page led to an increase in conversions. Discover how these changes impacted user behavior.
+10.97% (CVR) CVR
Product Page (PDP)
Winner
Product Image Grid Layout on Desktop PDPs
Switching to a grid layout for product images on desktop PDPs showed improved conversion and add-to-cart rates. Learn how displaying images efficiently can enhance user experience.
+3.0% Add-to-cart rate