Talk to a humanDesktop product pages swapped the image carousel for a static grid that shows every photo at once. See how it changed adds and orders.
A Desktop Product Image Grid Shows a 16.7% Conversion Rate Lift
Goal
Add-to-cart rate
Result
+16.7% Conversion rate
Category
Product Page (PDP)
Outcome
Positive signal
Before
After
If we show product images in a grid on desktop product pages, then add-to-cart rate will increase because seeing every image at once helps shoppers build confidence faster.
What We Changed
- Replaced the image carousel with a static grid on desktop product pages.
- Made the gallery scroll while the product details on the right stay sticky.
- Included every image type, from lifestyle and flat lay to detail shots.
- Opened a zoom view when shoppers click an image.
- Left the mobile product page unchanged.
The Results
How the new version compared with the original, across all devices.
+16.7%
Conversion rate
+22.1%
Revenue per visitor
+19.6%
Orders
Key Learnings
- Conversion rate rose 16.7% and revenue per visitor 22.1%, as orders grew 19.6%.
- Add-to-cart rate, the metric the test targeted, rose 3.0%, with a 62.3% probability that the grid beats the carousel on it.
- None of this reached significance over 25 days, so treat it as a signal worth acting on, not proof.
- Click-through rate dipped 3.4%, but that matters less than the conversion lift.
Detailed results breakdown
Conversion rate
+16.7%
Revenue per visitor
+22.1%
Orders
+19.6%
Add-to-cart rate
+3.0%
Average order value
+1.2%
Free Trial
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
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Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
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You understand testing takes time - no magic bullets.
Why free?
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Our bet
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Other experiments we've run
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Loss Prevented
A More Prominent, Guided Search Cuts Conversion Rate 12.0%
The search bar became more visible and opened with examples, product previews, suggested collections and a customization banner. See how it affected orders and revenue.
-12.0% Conversion rate
Product Page (PDP)
Positive signal
Sticky Add-to-Cart Bar With Size Selector Shows a 9.6% Conversion Rate Lift on Mobile
Mobile product pages got a sticky add-to-cart bar with a size dropdown and a find-my-size link. See how it changed orders, add-to-cart and order value.
+9.6% Conversion rate
Product Page (PDP)
Positive signal
Delaying the Promo Pop-Up by 60 Seconds Shows a 7.9% Conversion Rate Lift
The promotional pop-up waited until visitors had spent 60 seconds on the page instead of appearing right away. See how 23,328 visitors responded.
+7.9% Conversion rate