Adding a free pair of socks to shoe purchases was tested to boost conversion rates. Discover the impact of this promotion on sales performance.
Free Socks Promotion
Goal
CVR
Result
-0.61% (CVR) CVR
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
If we advertise a free bonus item like socks with purchase, then conversion rate will increase because the added perceived value motivates users to complete their purchase.
What We Changed
- Highlighted the free socks offer on the product detail page.
- Automatically added socks to cart with shoe purchases.
- Mapped sock size to shoe size for a seamless experience.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+0.0%
Average order value
-0.2%
visitors
-0.6%
Lift in conversion rate
Key Learnings
- Mobile users may require different promotion strategies.
- Proper mapping of additional items to main products enhances user experience.
- Value-added offers can positively impact conversion rates, especially on desktop.
- Due to mixed results, further testing was conducted.
Detailed results breakdown
Average order value
+0.0%
Lift in conversion rate
-0.6%
Change in revenue per visitor
-0.6%
Change in amount of orders
-0.8%
Revenue change
-0.80%
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