Improving the navbar layout and testing banner colors led to improved user engagement. Learn how these changes impacted key metrics.
Navbar Redesign with Banner Color Testing
Goal
Add-to-cart rate
Result
+18.4% Add-to-cart rate
Category
Search & Navigation
Outcome
Winner
Before
After
If we improve the navbar layout and test both banner colors, then engagement with filters and navigation will improve, and the add-to-cart rate will increase because a more intuitive layout reduces friction and consistent spacing improves usability.
What We Changed
- Decreased the height of the navbar
- Cleaned up the space and better organised the elements
- Improved the spacing between the elements
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+38.4%
Add-to-cart rate change
+30.5%
Change in amount of clicks
+18.4%
Add-to-cart rate change
Key Learnings
- Clean layout decreases user friction.
- Consistent spacing enhances navigation usability.
- Visual changes, like banner colors, can impact engagement.
Detailed results breakdown
Add-to-cart rate change
+18.4%
Average order value
+8.7%
Click-through rate change
+11.6%
Lift in conversion rate
-1.0%
Change in revenue per visitor
+7.6%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
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Other experiments we've run
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-22.52% (CVR) CVR
Homepage
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The test redirected traffic from Hockey ads to either the homepage or the optimized Hockey Landing Page to evaluate the impact on conversion and engagement.
+83.5% Add-to-cart rate
Cart
Redesigned mini cart boosts user engagement and checkout conversions
Discover how implementing a mini cart improved user engagement and increased checkout conversions by optimizing the shopping experience.
+3.6% Conversion rate