Talk to a humanCollection pages stopped showing links to other collections, keeping shoppers on the products in front of them. See how it played out on mobile and desktop.
Hiding Collection Links on Collection Pages Shows a 2.4% Conversion Rate Lift
Goal
Conversion rate
Result
+2.4% Conversion rate
Category
Collection Page (PLP)
Outcome
Positive signal
Before
After
If we hide links to other collections on collection pages, then add-to-cart rate and conversion rate will increase because shoppers stay focused on the current collection.
What We Changed
- Hid the links to other collections that appeared on collection pages.
- Left shoppers with fewer exits away from the collection they chose.
The Results
How the new version compared with the original, across all devices.
+2.4%
Conversion rate
+5.6%
Revenue per visitor
+1.9%
Orders
Key Learnings
- Conversion rate rose 2.4% and revenue per visitor 5.6%, with a 70.5% probability that the variant beats the original.
- Mobile gained most, with revenue per visitor up 9.4% on mobile.
- Desktop revenue per visitor was flat (-0.1%), so fewer links mattered more on small screens.
- The test ran 15 days without reaching significance, so this is a signal, not proof.
Detailed results breakdown
Conversion rate
+2.4%
Revenue per visitor
+5.6%
Orders
+1.9%
Average order value
+3.2%
Free Trial
Start with 3 experiments.
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
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Other experiments we've run
Cart
Positive signal
A Decluttered Mini-Cart Shows a 7.5% Conversion Rate Lift
The mini-cart overlay was rebuilt mobile-first, with less room for promotions and more for the path to checkout. See how it changed sales across 35,480 visitors.
+7.5% Conversion rate
Product Page (PDP)
Positive signal
Updated Product Page Design on Desktop
The desktop product page was redesigned to improve navigation and engagement. See how the updated design lifted conversion rate by 8.5% and RPV by 17.6%.
+8.5% Conversion Rate
Cart
Inconclusive
A Free Shipping Progress Message in the Mini Cart Shows Mixed Results on Conversion and Revenue
The mini cart started showing how close shoppers were to free shipping, right above the checkout button. Fewer shoppers converted, but those who did placed bigger orders.
-5.9% Conversion rate