Highlighting HSA/FSA eligibility on the homepage increased conversions. Discover how this simple change impacted customer behavior.
Highlighting HSA/FSA Eligibility Boosts Homepage Conversion and Revenue
Goal
Conversion rate
Result
+12.1% Conversion rate
Category
Homepage
Outcome
Winner
Before
After
IF we highlight that Q30 is HSA/FSA eligible on the homepage, THEN the conversion rate will increase, BECAUSE customers will feel reassured they can use pre-tax health benefits to purchase, lowering perceived cost.
What We Changed
- Added HSA/FSA eligibility message to homepage hero section.
- Highlighted key shipping and returns benefits alongside the HSA/FSA offer.
- Included supporting promo banner to reinforce message.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+15.4%
Change in revenue per visitor
14.71%
Revenue change
+12.1%
Lift in conversion rate
Key Learnings
- Highlighting cost savings can boost customer motivation.
- Clear messaging reduced perceived financial barriers.
- Strategic placement increased visibility and impact.
- Lower bounce rates suggest improved initial engagement.
Detailed results breakdown
Add-to-cart rate change
+6.9%
Average order value
+3.6%
Click-through rate change
+2.7%
Lift in conversion rate
+12.1%
Change in revenue per visitor
+15.4%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
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Collection Page (PLP)
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Removing collection links increased focus and improved key metrics on collection pages on mobile. Discover how this change impacted engagement.
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-5.9% Conversion rate