Adding large, image-driven tiles for key categories under the hero section aimed to boost engagement. Discover how this change impacted user interactions.
Homepage category slider with lifestyle images
Goal
Clickthrough rate
Result
+2.3% Clickthrough rate
Category
Homepage
Outcome
Inconclusive
Before
After
If we add thumbnails with large, lifestyle-image tiles to primary categories, then the clickthrough rate on primary category tiles will increase because visually immersive content enhances clarity and appeal.
What We Changed
- Added large lifestyle images for each main category.
- Included category name and CTA (“Shop”) on each tile.
- Implemented a horizontal slider on both desktop and mobile.
- Added hover effects on desktop for visual emphasis.
- Positioned tiles directly under the hero section.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+11.0%
Change in revenue per visitor
+10.4%
Average order value
10.27%
Revenue change
Key Learnings
- Visually appealing tiles increased engagement with main categories.
- Enhanced imagery reduced bounce rate by capturing early interest.
- Hover effects provided an interactive element that intrigued desktop users.
- While clickthrough improved, the overall conversion rate slightly decreased, suggesting room for further of the user path and collection displayed.
Detailed results breakdown
Add-to-cart rate change
-0.2%
Average order value
+10.4%
Click-through rate change
+2.3%
Lift in conversion rate
-1.2%
Change in revenue per visitor
+11.0%
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