Talk to a humanShoppers saw a modal suggesting a higher-priced alternative or a complementary product to add. See how it changed orders and revenue on desktop.
Upsell and Cross-Sell Modal Shows a 9.7% Conversion Rate Lift
Goal
Average order value
Result
+9.7% Conversion rate
Category
Product Page (PDP)
Outcome
Positive signal
Before
After
If we suggest a higher-priced alternative or a complementary product in a modal, then average order value will increase because some shoppers will trade up or add another item.
What We Changed
- Added a modal suggesting a higher-priced alternative to the item a shopper picked.
- Offered complementary products in the same modal as an add-on.
The Results
How the new version compared with the original, across all devices.
+9.7%
Conversion rate
+12.6%
Revenue per visitor
+9.9%
Orders
Key Learnings
- Conversion rate rose 9.7% and orders 9.9%. No significance figure was available, so this is a signal worth acting on, not proof.
- Revenue per visitor rose 12.6%, mostly because more shoppers ordered.
- Average order value, the metric the test was set up to move, rose only 2.6%.
- Nearly all 18,583 visitors were on desktop, so the result says little about mobile.
Detailed results breakdown
Conversion rate
+9.7%
Revenue per visitor
+12.6%
Orders
+9.9%
Average order value
+2.6%
Free Trial
Start with 3 experiments.
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Homepage
Inconclusive
A Customer Content Carousel on the Homepage Shows Mixed Results on Conversion and Revenue
The homepage got a carousel of curated customer photos, videos and social posts. See how engagement and order value moved over 23 days.
+6.1% Conversion rate
Product Page (PDP)
Inconclusive
Advertising Free Socks With Shoe Purchases Makes No Clear Difference to Conversion Rate
Every shoe order already came with free socks, but few shoppers knew. The product page now said so next to add-to-cart, and the socks went into the cart automatically.
-0.6% Conversion rate
Homepage
Positive signal
Best Sellers Below the Homepage Hero Show a 16.9% Conversion Rate Lift
The best-selling category moved to the first spot below the homepage hero, with other categories ranked by performance. See how it changed conversions.
+16.9% Conversion rate