Product page optimization drove a 9.7% conversion rate lift and 12.6% RPV increase. See how layout and image improvements delivered strong results.
Optimized Product Page
Goal
AOV
Result
+2.59% (AOV) AOV
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we optimize the product page, THEN conversions will increase BECAUSE the improved layout enhances user experience.
The product page layout was redesigned with a focus on clearer information hierarchy. Product images and descriptions were enhanced for greater detail and clarity, and the mobile user interface was improved for a better cross-device experience.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+12.6%
Change in revenue per visitor
+9.9%
Change in amount of orders
+9.7%
Lift in conversion rate
The product page optimization was a strong winner with conversion rate up 9.7%, orders up 9.9%, and RPV surging 12.6%. AOV also increased by 2.6%, indicating customers were both converting more and spending more. The redesigned layout with enhanced images and descriptions gave users the confidence to purchase, making this one of the highest-impact PDP tests.
Detailed results breakdown
Average order value
+2.6%
Lift in conversion rate
+9.7%
Change in revenue per visitor
+12.6%
Change in amount of orders
+9.9%
Revenue change
NaN%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Enhanced Desktop Experience
Enhancing the desktop experience produced a modest 2.2% conversion rate lift and 1.0% add-to-cart gain, but results were inconclusive.
-0.36% (CTR) CTR
Homepage
Adding 'Customise' Badge and Real-Life Images on Product Cards Boosts Visibility of Customizable Products
Adding a "Customise" badge and real-life images aimed to highlight customizable products. See how this impacted conversion and engagement metrics.
-5.0% Conversion rate
Collection Page (PLP)
Category Links on Collection Pages
Adding category links aimed to improve navigation and boost engagement. Discover how this change impacted key metrics.
-0.4% Conversion rate