The homepage hero was redesigned to focus on clear benefits, improving user understanding and conversion rates. Discover the impact of this change on user engagement and sales.
Homepage Hero Benefits
Goal
Conversion rate
Result
+7.7% Conversion rate
Category
Homepage
Outcome
Winner
Before
After
If we replace the homepage hero icons with clear benefit-driven explanations and move utility messaging closer to product cards, then the bounce rate will decrease and the conversion rate will increase, because users will understand what the product is more quickly while still receiving reassurance at the moment they are considering a purchase.
What We Changed
- Added hero icons with benefit-driven messaging.
- Explained the product, problem solved, and importance.
- Used short benefit statements with descriptions.
- Moved utility messaging closer to product cards.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+8.3%
Click-through rate change
+7.9%
Change in amount of clicks
+7.7%
Lift in conversion rate
Key Learnings
- Clear benefit explanations improved initial product understanding.
- Moving utility content supported purchase confidence at decision points.
- Enhanced messaging reduced cognitive overload and bounce rate.
- Improved visual hierarchy increased engagement and conversions.
Detailed results breakdown
Add-to-cart rate change
-7.0%
Average order value
-3.0%
Click-through rate change
+8.3%
Lift in conversion rate
+7.7%
Change in revenue per visitor
+3.4%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Restructured Product Page Accordion Layout
We updated the product page layout to show key details and moved reviews higher. Discover the impact on conversion and engagement.
+35.6% Revenue per visitor (RPV)
Cart
Cart Page Redesign Leads to Mixed Impact
We tested a new checkout process to see if it would improve customer experience. Discover the impact on key metrics.
-11.1% Conversion rate
Product Page (PDP)
Simplified Product Descriptions
Simplifying product descriptions produced modest gains across conversion rate, AOV, and RPV, but none reached statistical significance.
+1.36% (CVR) CVR