We tested a new checkout process to see if it would improve customer experience. Discover the impact on key metrics.
Cart Page Redesign Leads to Mixed Impact
Goal
Conversion rate
Result
-11.1% Conversion rate
Category
Cart
Outcome
Inconclusive
Before
After
If we simplify the checkout process by decluttering the cart, then conversions will increase because users will find it easier to complete their purchases.
What We Changed
- Reduced form fields for quicker entry.
- Enhanced mobile responsiveness.
- Optimized page load speed during checkout.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+14.8%
Average order value
+11.2%
Bounce rate change
3.64%
Revenue change
Key Learnings
- Fewer form fields did not boost conversion rate as expected.
- Mobile optimizations were crucial but need refinement.
- Increased bounce rate suggests need for further UX improvements.
Detailed results breakdown
Add-to-cart rate change
-1.7%
Average order value
+14.8%
Click-through rate change
-1.6%
Lift in conversion rate
-11.1%
Change in revenue per visitor
+2.1%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Homepage
Homepage category slider with lifestyle images
Adding large, image-driven tiles for key categories under the hero section aimed to boost engagement. Discover how this change impacted user interactions.
+2.3% Clickthrough rate
Collection Page (PLP)
Clickable size buttons on collection pages
Adding clickable size buttons to product cards on desktop streamlined the shopping process, enhancing the add-to-cart rate.
+0.0% Conversion rate
Homepage
Category Links Boosts User Engagement and Conversions on Mobile
Adding category links to the homepage improved product discoverability, resulting in increased engagement and reduced bounce rates on mobile. Discover the full impact of this change in our latest case study.
+2.7% Clickthrough rate