Talk to a humanWe tested a new checkout process to see if it would improve customer experience. Discover the impact on key metrics.
Cart Page Redesign Leads to Mixed Impact
Goal
Conversion rate
Result
-11.1% Conversion rate
Category
Cart
Outcome
Inconclusive
Before
After
If we simplify the checkout process by decluttering the cart, then conversions will increase because users will find it easier to complete their purchases.
What We Changed
- Reduced form fields for quicker entry.
- Enhanced mobile responsiveness.
- Optimized page load speed during checkout.
The Results
How the new version compared with the original, across all devices.
+14.8%
Average order value
+11.2%
Bounce rate
3.64%
Revenue change
Key Learnings
- Fewer form fields did not boost conversion rate as expected.
- Mobile optimizations were crucial but need refinement.
- Increased bounce rate suggests need for further UX improvements.
Detailed results breakdown
Add-to-cart rate change
-1.7%
Average order value
+14.8%
Click-through rate change
-1.6%
Lift in conversion rate
-11.1%
Change in revenue per visitor
+2.1%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Loss Prevented
A Cart Icon on the Add-to-Cart Button Cuts Conversion Rate 10.6%
The add-to-cart button on product pages got a cart icon to make its purpose clearer. Conversion fell instead, and testing showed the cost.
-10.6% Conversion rate
Product Page (PDP)
Inconclusive
A Free Shipping Note Below Add to Cart Makes No Clear Difference to Conversion Rate
Product pages got a short free shipping message right under the add-to-cart button. Across 76,500 visitors, conversion didn't move.
-0.2% Conversion rate
Product Page (PDP)
Inconclusive
A Parent Collection Link on Product Pages Makes No Clear Difference to Conversion Rate
Product pages got a link to a collection of similar products to help shoppers discover more of the range. Clicks went up; sales didn't follow.
-1.1% Conversion rate