Talk to a humanThe homepage hero swapped generic icons and utility messages for clear benefit statements. Shipping and returns details moved closer to the product cards.
A Benefit-Led Homepage Hero Shows a 7.7% Conversion Rate Lift
Goal
Conversion rate
Result
+7.7% Conversion rate
Category
Homepage
Outcome
Positive signal
Before
After
If we replace the hero icons with benefit-driven explanations and move utility messaging closer to product cards, then bounce rate will fall and conversion rate will rise because visitors understand the product faster and still get reassurance when they consider buying.
What We Changed
- Replaced the hero icons with short benefit statements and supporting descriptions.
- Explained what the product is, what problem it solves and why it matters.
- Kept a single primary call to action in the hero.
- Moved free shipping, returns and payment eligibility messages into a new section near the product cards.
The Results
How the new version compared with the original, across all devices.
+7.7%
Conversion rate
+3.4%
Revenue per visitor
+6.3%
Orders
Key Learnings
- Conversion rate rose 7.7% and revenue per visitor 3.4%. The variant had only a 58.7% probability of beating the original, so this is an early signal.
- Desktop responded most, with conversion rate up 17.0% and revenue per visitor up 28.8% on 1,934 desktop visitors.
- Click-through rate rose 8.3% and bounce rate fell 4.0%, in line with a clearer first impression.
- Add-to-cart rate fell 7.0%, and mobile revenue per visitor dipped 6.7%, so the mobile case is not settled.
Detailed results breakdown
Conversion rate
+7.7%
Revenue per visitor
+3.4%
Orders
+6.3%
Add-to-cart rate
-7.0%
Click-through rate
+8.3%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Collection Page (PLP)
Inconclusive
Breadcrumbs on Collection Pages Make No Clear Difference to Conversion Rate
Collection pages got clickable breadcrumbs showing shoppers where they are in the store. See how this small navigation change performed over 45 days.
+1.8% Conversion rate
Product Page (PDP)
Loss Prevented
A Search Bar Above Product Images Cuts Conversion Rate 4.2%
Product pages got a search bar directly above the product images, so shoppers could look for other items without leaving. The change cost orders, and testing showed it.
-4.2% Conversion rate
Product Page (PDP)
Inconclusive
Sticky Bottom Add to Cart Bar
The mobile version of the website was adjusted to reduce the bounce rate. Learn how these changes impacted user engagement and conversion metrics.
+7.6% Add-to-Cart Rate