Talk to a humanThe mobile menu was hard to read at a glance, so it was redesigned to show collections visually. Here's what changed across 59,431 visitors over 22 days.
Visual Collection Links in the Mobile Menu Show a 3.4% Conversion Rate Lift
Goal
Conversion rate
Result
+3.4% Conversion rate
Category
Search & Navigation
Outcome
Positive signal
Before
After
If the mobile menu shows visual collection links, then mobile conversion rate will increase because shoppers can find and open product categories more easily.
What We Changed
- Redesigned the mobile menu to show collections visually.
- Made product categories easier to spot and open from the menu.
The Results
How the new version compared with the original, across all devices.
+3.4%
Conversion rate
+3.4%
Revenue per visitor
+1.8%
Orders
Key Learnings
- Conversion rate rose 3.4%, with an 80.9% probability that the new menu beats the original.
- That falls short of significance, so treat it as a signal worth acting on, not proof.
- Revenue per visitor rose in step (+3.4%) while average order value stayed flat, so the gain came from more buyers.
- Nearly all 59,431 visitors were on mobile, so the result speaks to mobile shoppers only.
Detailed results breakdown
Conversion rate
+3.4%
Revenue per visitor
+3.4%
Orders
+1.8%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Collection Page (PLP)
Inconclusive
Desktop Collection Hover Sizing Buttons
Adding clickable size buttons on desktop product cards enabled direct add-to-cart actions, streamlining the shopping experience.
+17.3% Add-to-Cart Rate
Homepage
Positive signal
Enhanced Product Discovery with Badges
Badges were added to product cards to highlight key attributes. Discover how this change impacted user engagement and conversions.
+18.99% (CTR) CTR
Cart
Inconclusive
Trust Icons at Checkout Make No Clear Difference to Conversion Rate
Checkout got three icons covering a conservation pledge, easy returns and durable build. Across 213,715 visitors, here's what changed.
+0.9% Conversion rate