Mobile conversion rate increased 3.5% after UX improvements. Learn how navigation and checkout optimizations drove incremental gains.
Improved Mobile Conversion Rate
Goal
CVR
Result
+3.37% (CVR) CVR
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
IF we enhance the mobile user experience, THEN conversions will increase BECAUSE users will find it easier to complete purchases.
The mobile interface was optimized for better navigation, making it easier for users to browse products. The checkout process was streamlined to reduce the number of steps and minimize drop-offs during purchase.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+3.4%
Lift in conversion rate
+3.4%
Change in revenue per visitor
+1.8%
Change in amount of orders
Mobile conversion rate increased by 3.5% with RPV matching at +3.5%, while AOV remained flat. Orders grew by 1.9% despite a slight dip in visitors (-1.5%), indicating the experience improvements converted a higher share of existing traffic. The +3.5% CR lift falls just short of the +4% winner threshold, making this an inconclusive result that shows promising directional improvement.
Detailed results breakdown
Average order value
+0.0%
Lift in conversion rate
+3.4%
Change in revenue per visitor
+3.4%
Change in amount of orders
+1.8%
Revenue change
NaN%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Updated Product Page Design
Updating the product page design produced marginal gains in AOV and RPV but no meaningful change in conversion rate.
-0.90% (CVR) CVR
Collection Page (PLP)
Sticky mobile filters boost product discovery and navigation accessibility
Implementing sticky mobile filters aimed to streamline product discovery by keeping filters accessible while browsing. Discover the impact on user engagement and sales.
-16.0% Conversion rate
Collection Page (PLP)
Enhanced Navigation Clarity with Breadcrumbs on Collection Pages
Adding breadcrumbs to collection pages improved navigation and boosted user engagement. Learn how this change impacted key metrics.
+1.8% Conversion rate