A redesign focused on clarity and trust improved key metrics, especially on mobile. Learn how specific changes led to increased conversion rates and revenue.
Homepage Hero Redesign Boosts Clarity and Conversion Rates
Goal
Conversion rate
Result
+11.0% Conversion rate
Category
Homepage
Outcome
Winner
Before
After
IF we simplify the hero message, highlight the product and reviews, and streamline homepage layout, THEN click-through rates will increase, BECAUSE users will better understand the product value and navigate more confidently.
What We Changed
- Rewrote hero headline to be shorter and benefit-focused.
- Added product image near headline for clarity.
- Enhanced CTA visibility with stronger color contrast.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+21.4%
Change in revenue per visitor
19.85%
Revenue change
+11.0%
Lift in conversion rate
Key Learnings
- Clearer messaging helped users understand product benefits quickly.
- Stronger CTAs improved user engagement.
- Trust badge strengthened visitors' confidence.
Detailed results breakdown
Add-to-cart rate change
+2.9%
Average order value
+9.4%
Click-through rate change
-15.5%
Lift in conversion rate
+11.0%
Change in revenue per visitor
+21.4%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Modern Carousel Controls Boost Product Engagement and Conversion Rates
The product image carousel was redesigned to improve user engagement and streamline the shopping experience. Learn how these changes impacted conversions and revenue.
-0.5% Add-to-cart rate
Product Page (PDP)
Refined Free Shipping Message on PDP
Displaying a dynamic free shipping message on the PDP improved the conversion rate by 7.1%. Check out the full breakdown of this test.
+7.1% Conversion rate
Landing Page
Simplified Science Content
The science page was simplified to improve readability, resulting in increased conversions and reduced bounce rates. Learn how these changes impacted user behavior.
+19.6% Revenue per visitor (RPV)