We tested a new layout for product recommendations on the homepage to increase user engagement. Discover the impact of these changes on key performance metrics.
Homepage Recommendations Layout Redesign
Goal
Clickthrough rate
Result
+1.5% Clickthrough rate
Category
Homepage
Outcome
Winner
Before
After
IF the product recommendations are shown in a single scrollable row with the “View All” link placed at the top, THEN more users will engage with individual products and click into the full collection, BECAUSE horizontal scrolling creates a smoother browsing experience and the repositioned CTA improves visibility and actionability.
What We Changed
- Changed from a grid layout to a horizontally scrollable single row.
- Moved "View All" link to the top, under "New Arrivals".
- Enlarged product images and reduced text size.
- Added color swatches and center-aligned content.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+6.0%
Change in revenue per visitor
4.88%
Revenue change
+3.4%
Lift in conversion rate
Key Learnings
- Horizontal scrolling enhanced user navigation and engagement.
- The repositioned "View All" link increased visibility and click-throughs.
- Larger images and simplified text helped focus attention on products.
- Cleaner design reduced bounce rate and improved overall user interaction.
Detailed results breakdown
Add-to-cart rate change
+2.5%
Average order value
+2.6%
Click-through rate change
+1.5%
Lift in conversion rate
+3.4%
Change in revenue per visitor
+6.0%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
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