Talk to a humanProduct pages got a taller image area and updated carousel controls. See how it changed conversion and add-to-cart rate across 84,028 visitors.
Modern Image Carousel Controls Make No Clear Difference to Conversion Rate
Goal
Add-to-cart rate
Result
+1.1% Conversion rate
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
If we modernize the product image carousel, then shoppers will engage more with product media and add to cart more often because better visuals reduce hesitation and scrolling fatigue.
What We Changed
- Made the product image area taller for better visibility.
- Updated the carousel controls to a modern style, such as minimal arrows and dot indicators.
- Added swipe support for browsing images.
The Results
How the new version compared with the original, across all devices.
+1.1%
Conversion rate
+4.5%
Add-to-cart rate
-1.1%
Revenue per visitor
Key Learnings
- Conversion rate rose just 1.1% across 84,028 visitors, within normal variation, and revenue per visitor slipped 1.1%.
- Add-to-cart rate, the metric the test targeted, rose 4.5%, with a 99.1% probability of beating the original.
- Orders rose only 1.0%, so the extra adds didn't turn into many more sales.
- Desktop did better, with conversion rate up 5.2%, while mobile average order value fell 4.5%.
Detailed results breakdown
Conversion rate
+1.1%
Add-to-cart rate
+4.5%
Revenue per visitor
-1.1%
Orders
+1.0%
Average order value
-2.6%
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Other experiments we've run
Search & Navigation
Loss Prevented
A More Prominent, Guided Search Cuts Conversion Rate 12.0%
The search bar became more visible and opened with examples, product previews, suggested collections and a customization banner. See how it affected orders and revenue.
-12.0% Conversion rate
Product Page (PDP)
Positive signal
Sticky Add-to-Cart Bar With Size Selector Shows a 9.6% Conversion Rate Lift on Mobile
Mobile product pages got a sticky add-to-cart bar with a size dropdown and a find-my-size link. See how it changed orders, add-to-cart and order value.
+9.6% Conversion rate
Product Page (PDP)
Positive signal
Delaying the Promo Pop-Up by 60 Seconds Shows a 7.9% Conversion Rate Lift
The promotional pop-up waited until visitors had spent 60 seconds on the page instead of appearing right away. See how 23,328 visitors responded.
+7.9% Conversion rate