The product detail page image carousel was redesigned to improve user engagement. Discover how these changes impacted customer interactions and sales.
Modern Image Carousel Controls to Enhance Usability
Goal
Add-to-cart rate
Result
+4.5% Add-to-cart rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we modernize the image carousel THEN users will interact more with product media and add products to cart more efficiently, BECAUSE better visuals reduce hesitation and scrolling fatigue
What We Changed
- Increased product image area height.
- Implemented modern carousel controls.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+4.5%
Add-to-cart rate change
+3.9%
Add-to-cart rate change
+1.1%
Lift in conversion rate
Key Learnings
- Larger images improved user engagement.
- Modern controls enhanced navigation, reducing bounce rate.
- Better visuals led to more products added to carts.
- Despite higher engagement, the revenue dropped slightly, indicating potential pricing or product interest issues.
Detailed results breakdown
Add-to-cart rate change
+4.5%
Average order value
-2.6%
Click-through rate change
+1.0%
Lift in conversion rate
+1.1%
Change in revenue per visitor
-1.1%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Homepage
Relocating 'Shop by Category' Below the Hero to Boost Visibility and User Engagement
The "Shop by Category" section was moved beneath the homepage hero to boost visibility and early engagement. Discover the impact on user behavior and conversions.
-0.1% Clickthrough rate
Homepage
Enhancing Homepage Credibility with Curated User-Generated Content
A modular user-generated content carousel was tested to enhance authenticity and engagement. Discover how this change impacted key metrics.
+6.1% Conversion rate
Collection Page (PLP)
Enhanced Collection Pages with Subcategory Cards Boosts User Engagement
Adding category cards at the top of collection pages led to improved navigation and engagement. Discover how this change impacted key metrics.
-2.2% Conversion rate