A/B Experiments
Homepage Tests
Explore homepage experiments with real data, implementation details, and measurable outcomes.
Homepage
Winner
Personalized Homepage for New vs Returning Visitors
Learn how personalizing the homepage for new and returning visitors increased conversion rates significantly. Read the full write up.
+621.9% Revenue per visitor (RPV)
Homepage
Winner
Redesigned Homepage With Extra "Educational" Content
Adding extra content to get ahead of customer objections, particularly around "how does the product work", saw the bounce rate drop and clickthrough rates increase. Read the full write-up.
+3.1% Revenue per visitor (RPV)