A/B Experiments
Homepage Tests
Explore homepage experiments with real data, implementation details, and measurable outcomes.
Homepage
Winner
Homepage Hero Benefits
The homepage hero was redesigned to focus on clear benefits, improving user understanding and conversion rates. Discover the impact of this change on user engagement and sales.
+7.7% Conversion rate
Homepage
Winner
Enhanced Homepage "How It Works" Section
A new homepage section combining athlete's imagery and product explanations boosted mobile conversions. Discover the changes and results.
-3.5% Conversion rate