Product page improvements lifted AOV by 6.4% and RPV by 7.5%. See how layout and CTA enhancements drove higher-value purchases.
Increased Average Order Value
Goal
CVR
Result
+0.99% (CVR) CVR
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we optimize the product page layout, THEN the average order value will increase BECAUSE customers can see more relevant product information.
The product page layout was improved to highlight key information more prominently. More detailed product descriptions were added, and call-to-action buttons were enhanced for greater clarity and visibility.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+7.5%
Change in revenue per visitor
+6.4%
Average order value
+2.4%
Change in amount of orders
The product page improvements delivered a 6.4% AOV lift and 7.5% RPV increase, with orders up 2.4% and conversion rate showing a modest 1.0% gain. The combination of better information hierarchy, detailed descriptions, and clearer CTAs helped customers make higher-value purchasing decisions. While conversion rate itself was inconclusive at +1.0%, the strong AOV and RPV gains make this a winner on revenue performance.
Detailed results breakdown
Average order value
+6.4%
Lift in conversion rate
+1.0%
Change in revenue per visitor
+7.5%
Change in amount of orders
+2.4%
Revenue change
NaN%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
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Other experiments we've run
Collection Page (PLP)
Two-Column Filters Layout
A new layout with a left sidebar for filters improved user engagement and conversion rates. Discover how these changes impacted the browsing experience.
+7.6% Add-to-cart rate
Product Page (PDP)
Restructured Product Page Accordion Layout
We updated the product page layout to show key details and moved reviews higher. Discover the impact on conversion and engagement.
+35.6% Revenue per visitor (RPV)
Collection Page (PLP)
Add-to-Cart Button on Mobile Collection Pages To Boost Purchase Convenience
We tested adding an "Add to Cart" button on mobile collection pages to simplify the purchase process. Discover how this change impacted key performance metrics.
-2.7% Add-to-cart rate