Talk to a humanProduct pages got a short free shipping message right under the add-to-cart button. Across 76,500 visitors, conversion didn't move.
A Free Shipping Note Below Add to Cart Makes No Clear Difference to Conversion Rate
Goal
Conversion rate
Result
-0.2% Conversion rate
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
If we place a free shipping note directly below the add-to-cart button, then conversion rate will increase because it reassures shoppers about shipping costs at the moment they decide.
What We Changed
- Added a short free shipping threshold message directly below the add-to-cart button.
- Matched its font size and spacing to the surrounding elements.
- Moved the "In stock, ready to ship" note as well.
The Results
How the new version compared with the original, across all devices.
-0.2%
Conversion rate
+3.7%
Revenue per visitor
+3.9%
Average order value
Key Learnings
- Conversion rate moved -0.2% across 76,500 visitors, so there was no clear difference.
- With 99% statistical power, the test was large enough to detect a meaningful effect.
- Revenue per visitor rose 3.7% on a 3.9% higher order value, but within normal variation.
- Desktop leaned positive (+4.7% conversion rate) while mobile leaned negative (-1.6%).
Detailed results breakdown
Conversion rate
-0.2%
Revenue per visitor
+3.7%
Average order value
+3.9%
Add-to-cart rate
+1.1%
Orders
+0.2%
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