Adding a free shipping note under the Add to Cart button aimed to boost conversions by reducing purchase hesitation. See how this simple change impacted key metrics.
Moving Free Shipping Message Below Add to Cart
Goal
Conversion rate
Result
-0.2% Conversion rate
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
If we place a free shipping note directly below the Add to Cart button, then the conversion rate will increase because it reassures customers about shipping costs and reduces purchase hesitation at the decision point.
What We Changed
- Moved a free shipping message directly below the Add to Cart button.
- Ensured consistent font size and spacing.
- Moved 'In stock, ready to ship' message.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
4.11%
Revenue change
+3.9%
Average order value
+3.7%
Change in revenue per visitor
Key Learnings
- Free shipping information reduced bounce rates by addressing cost concerns upfront.
- The clear message increased average order value as customers felt encouraged to meet shipping thresholds.
- Slight conversion rate drop suggests message placement may need refinement.
- Consistent messaging enhanced revenue, showing improved clarity can drive sales.
Detailed results breakdown
Add-to-cart rate change
+1.1%
Average order value
+3.9%
Click-through rate change
+1.4%
Lift in conversion rate
-0.2%
Change in revenue per visitor
+3.7%
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