Talk to a humanDesktop product pages gave product images more space with a grid layout. Here's what happened across 2,552 visitors in 16 days.
Larger Product Images in a Grid on Desktop Show an 11.9% Conversion Rate Lift
Goal
Conversion rate
Result
+11.9% Conversion rate
Category
Product Page (PDP)
Outcome
Positive signal
Before
After
If we make product images larger and improve the gallery layout on product pages, then engagement and conversions will rise because clearer visuals help shoppers understand products and hesitate less.
What We Changed
- Increased the size of product images on desktop product pages.
- Laid the gallery out as an image grid.
The Results
How the new version compared with the original, across all devices.
+11.9%
Conversion rate
+8.8%
Revenue per visitor
+14.5%
Orders
Key Learnings
- Conversion rate rose 11.9% and orders 14.5%, lifting revenue per visitor 8.8%.
- On conversion rate, the variant had a 70.7% probability of beating the original. That's a signal, not proof.
- With 2,552 desktop visitors over 16 days and 13% statistical power, the result needs more traffic to confirm.
- Add-to-cart rate fell 6.6%, so fewer shoppers added items, but more of those who did went on to buy.
Detailed results breakdown
Conversion rate
+11.9%
Revenue per visitor
+8.8%
Orders
+14.5%
Average order value
-2.8%
Add-to-cart rate
-6.6%
Free Trial
Start with 3 experiments.
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
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Other experiments we've run
Collection Page (PLP)
Loss Prevented
Square Product Cards on Collection Pages Cut Conversion Rate 5.6%
Collection pages got cleaner square product cards, with one card per row on mobile. Across 67,334 visitors, the new cards cost orders.
-5.6% Conversion rate
Product Page (PDP)
Loss Prevented
Testimonials Above the Fold on Product Pages Cut Conversion Rate 9.2%
Product pages showed three short customer testimonials near the title, price and add-to-cart area. Shoppers engaged more but bought less, and the test caught it.
-9.2% Conversion rate
Cart
Positive signal
A Decluttered Mini-Cart Shows a 7.5% Conversion Rate Lift
The mini-cart overlay was rebuilt mobile-first, with less room for promotions and more for the path to checkout. See how it changed sales across 35,480 visitors.
+7.5% Conversion rate