We redesigned product cards to simplify browsing and added a color selector. See how these changes affected user engagement and sales.
Product Card Redesign
Goal
Conversion rate
Result
+1.5% Conversion rate
Category
Collection Page (PLP)
Outcome
Winner
Before
After
If we improve the product cards' layout and add a color selector, then conversions will increase because customers will find products easier to browse and select.
What We Changed
- Redesigned product cards for easier visual consumption.
- Added a color selector to product cards.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+9.3%
Change in revenue per visitor
+9.0%
Average order value
8.98%
Revenue change
Key Learnings
- Simplifying product cards improved the browsing experience.
- The color selector helped users make quicker choices.
- Enhanced layout led to better engagement and reduced bounce rates.
- Increased add-to-cart rate showed higher user interest.
Detailed results breakdown
Add-to-cart rate change
+4.7%
Average order value
+9.0%
Click-through rate change
+2.2%
Lift in conversion rate
+1.5%
Change in revenue per visitor
+9.3%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Updated Product Page Design
Updating the product page design produced marginal gains in AOV and RPV but no meaningful change in conversion rate.
-0.90% (CVR) CVR
Product Page (PDP)
New PDP layout
Discover how restructuring the product page layout impacted conversion rates by surfacing cross-sell products earlier.
+1.4% Conversion rate
Other
Enhanced mobile filters increase conversions and revenue
Adding Klaviyo's tracking script to the header increased conversion rates and revenue. Discover the impact of this simple code addition.
+5.0% Conversion rate