Talk to a humanCollection page product cards got a cleaner, more consistent layout and a color selector. See how desktop and mobile shoppers responded.
Reworked Product Cards With Color Selectors Make No Clear Difference to Conversion Rate
Goal
Conversion rate
Result
+1.5% Conversion rate
Category
Collection Page (PLP)
Outcome
Inconclusive
Before
After
If we make product cards cleaner and more consistent, then more shoppers will view products and buy because there is less visual load while browsing.
What We Changed
- Reworked product cards to be visually easier to scan.
- Made the card layout more consistent across the grid.
- Added a color selector to the cards.
The Results
How the new version compared with the original, across all devices.
+1.5%
Conversion rate
+9.3%
Revenue per visitor
+9.0%
Average order value
Key Learnings
- Conversion rate rose just 1.5%, with a 58.7% probability that the variant beats the original: no clear difference.
- Revenue per visitor rose 9.3% on higher average order value (+9.0%), but within normal variation.
- Desktop drove the gains, with conversion rate up 14.3% and revenue per visitor up 44.6% on desktop.
- On mobile, conversion rate fell 2.6%, so the new cards may need a different layout on small screens.
Detailed results breakdown
Conversion rate
+1.5%
Revenue per visitor
+9.3%
Average order value
+9.0%
Add-to-cart rate
+4.7%
Click-through rate
+2.2%
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Other experiments we've run
Product Page (PDP)
Positive signal
A Sticky Add-to-Cart Bar After Scroll Shows a 3.7% Conversion Rate Lift
Once shoppers scrolled past the main add-to-cart button, the sticky product image turned into a sticky add-to-cart bar. See how sales moved on mobile and desktop.
+3.7% Conversion rate
Cart
Positive signal
Trust Signals on Cart Page
Adding trust signals on the cart page led to an increase in conversions. Discover how these changes impacted user behavior.
+10.97% (CVR) CVR
Product Page (PDP)
Inconclusive
A Simpler Custom Text Input on Product Pages Shows Mixed Results on Conversion and Revenue
Product pages got clearer prompts and error messages for adding custom text. Conversion rate rose, but revenue per visitor and add-to-cart rate slipped.
+4.2% Conversion rate