We redesigned product cards to simplify browsing and added a color selector. See how these changes affected user engagement and sales.
Product Card Redesign
Goal
Conversion rate
Result
+1.5% Conversion rate
Category
Collection Page (PLP)
Outcome
Winner
Before
After
If we improve the product cards' layout and add a color selector, then conversions will increase because customers will find products easier to browse and select.
What We Changed
- Redesigned product cards for easier visual consumption.
- Added a color selector to product cards.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+9.3%
Change in revenue per visitor
+9.0%
Average order value
8.98%
Revenue change
Key Learnings
- Simplifying product cards improved the browsing experience.
- The color selector helped users make quicker choices.
- Enhanced layout led to better engagement and reduced bounce rates.
- Increased add-to-cart rate showed higher user interest.
Detailed results breakdown
Add-to-cart rate change
+4.7%
Average order value
+9.0%
Click-through rate change
+2.2%
Lift in conversion rate
+1.5%
Change in revenue per visitor
+9.3%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Search & Navigation
Mobile Navigation Redesign
The mobile navigation was redesigned to improve user experience, but the changes led to lower add-to-cart rates and higher bounce rates.
-3.2% Clickthrough rate
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Adding "New" badges across product listings
Adding a "New" badge to products increased user interactions and conversions. Discover the impact of this simple change.
+1.8% Clickthrough rate
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Enhanced collection filters
We redesigned the filter system to improve user navigation and increase conversions. Learn how these changes impacted key metrics.
+8.7% Conversion rate