Talk to a humanDiscover how replacing static model images with lifestyle visuals impacted user engagement and conversion rates for specific products.
Lifestyle Images Boost Engagement for Key Product Pages
Goal
Conversion rate
Result
-7.2% Conversion rate
Category
—
Outcome
Winner
Before
After
If we replace model images with lifestyle imagery, then users will engage more and conversions will increase because lifestyle visuals are more relatable and help customers visualize real-world use.
What We Changed
- Replaced static model images with lifestyle images for products M124, MT3484, and MT3496.
- Retained flat lay images to show color variants.
- Managed image groups using alt text rules.
- Kept gallery layout and functionality unchanged.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+0.3%
Click-through rate change
+0.2%
Change in amount of clicks
-0.1%
visitors
Key Learnings
- Lifestyle images did not increase conversion rates as expected.
- Static model images may have been more effective for showcasing product details.
- The familiar gallery layout helped maintain some engagement.
- Click-through rate saw a minor increase, suggesting initial interest in lifestyle visuals.
Detailed results breakdown
Add-to-cart rate change
-9.0%
Average order value
-1.3%
Click-through rate change
+0.3%
Lift in conversion rate
-7.2%
Change in revenue per visitor
-6.1%
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