Placing the "Made in USA" icon above product titles increased conversion rates significantly. Discover the key insights from this strategic change.
'Made in the USA' Icon Above Product Title
Goal
Conversion rate
Result
+53.0% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
If the “Made in the USA” icon and text are placed above the product title, then the PDP conversion rate will increase because users will immediately see trust-building origin info without having to scroll or read detailed copy.
What We Changed
- Moved "Made in the USA" icon and text above the product title.
- Ensured the icon was visible immediately on page load.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+75.3%
Change in revenue per visitor
71.82%
Revenue change
+64.9%
Add-to-cart rate change
Key Learnings
- Positioning trust symbols visibly can significantly boost conversions.
- Immediate exposure to origin information enhances user trust quickly.
- Strategic placement reduces bounce rates by engaging users earlier.
Detailed results breakdown
Add-to-cart rate change
+64.9%
Average order value
+14.5%
Click-through rate change
+8.4%
Lift in conversion rate
+53.0%
Change in revenue per visitor
+75.3%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Landing Page
Educational advertorial landing page boosts parent engagement and conversions
We tested an advertorial-style landing page to see if storytelling and educational content increase conversions from social traffic. Discover the impact of this approach on engagement and sales.
+2.3% Conversion rate
Homepage
Enhanced Product Discovery with Badges
Badges were added to product cards to highlight key attributes. Discover how this change impacted user engagement and conversions.
+18.99% (CTR) CTR
Product Page (PDP)
Product Image Grid Layout on Desktop PDPs
Switching to a grid layout for product images on desktop PDPs showed improved conversion and add-to-cart rates. Learn how displaying images efficiently can enhance user experience.
+3.0% Add-to-cart rate