Placing the "Made in USA" icon above product titles increased conversion rates significantly. Discover the key insights from this strategic change.
'Made in the USA' Icon Above Product Title
Goal
Conversion rate
Result
+53.0% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
If the “Made in the USA” icon and text are placed above the product title, then the PDP conversion rate will increase because users will immediately see trust-building origin info without having to scroll or read detailed copy.
What We Changed
- Moved "Made in the USA" icon and text above the product title.
- Ensured the icon was visible immediately on page load.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+75.3%
Change in revenue per visitor
71.82%
Revenue change
+64.9%
Add-to-cart rate change
Key Learnings
- Positioning trust symbols visibly can significantly boost conversions.
- Immediate exposure to origin information enhances user trust quickly.
- Strategic placement reduces bounce rates by engaging users earlier.
Detailed results breakdown
Add-to-cart rate change
+64.9%
Average order value
+14.5%
Click-through rate change
+8.4%
Lift in conversion rate
+53.0%
Change in revenue per visitor
+75.3%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Search & Navigation
Navigation & Footer Redesign Boosts Desktop Engagement but Challenges Mobile Conversion
The navigation bar was redesigned to improve user engagement and browsing efficiency. Discover how these changes impacted conversions and user behavior.
-22.52% (CVR) CVR
Banner
Shipping Banner with Info Modal
A shipping info banner was added to improve user confidence and increase conversions. See how this change impacted key metrics.
+4.7% Conversion rate
Homepage
Adding 'Customise' Badge and Real-Life Images on Product Cards Boosts Visibility of Customizable Products
Adding a "Customise" badge and real-life images aimed to highlight customizable products. See how this impacted conversion and engagement metrics.
-5.0% Conversion rate