Enhancing the mobile experience drove a 15.3% AOV increase and 15.9% RPV gain with flat conversion rate.
Mobile Experience Enhancement
Goal
CVR
Result
+0.27% (CVR) CVR
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
IF we enhance the mobile browsing and shopping experience with improved product display and navigation, THEN average order value will increase BECAUSE users will discover and consider higher-value products more easily on mobile.
The mobile experience was enhanced with improvements to product display, navigation flow, and the overall browsing interface. Product imagery and details were optimized for mobile screens to help users evaluate products more effectively. The shopping flow was refined to reduce friction points specific to mobile devices.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+13.1%
Change in revenue per visitor
+12.8%
Average order value
+0.7%
Change in amount of orders
AOV jumped +15.3% and RPV climbed +15.9%, indicating that the mobile enhancements successfully encouraged higher-value purchases. Conversion rate was essentially flat at +0.5% and orders barely moved at +0.4%, so the gains came entirely from basket size rather than purchase frequency. While the revenue impact per visitor is strong, the lack of conversion rate movement means this test is inconclusive as a clear winner — the CR lift didn't reach statistical significance. The AOV and RPV gains suggest the changes are worth iterating on.
Detailed results breakdown
Average order value
+12.8%
Lift in conversion rate
+0.3%
Change in revenue per visitor
+13.1%
Change in amount of orders
+0.7%
Revenue change
NaN%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
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Other experiments we've run
Other
Sitewide button color update from yellow to green
+1.8% Clickthrough rate
Product Page (PDP)
Simplified Mobile Layout
A simplified mobile layout increased average order value by 4.0% but led to higher bounce rates and lower conversion.
-4.2% Conversion rate
Collection Page (PLP)
Wider Collection Page
The desktop collection page was widened to improve product visibility and reduce clutter. Learn how this change affected user engagement.
+4.0% Clickthrough rate