Product page improvements lifted AOV by 6.4% and RPV by 7.5%. See how layout and CTA enhancements drove higher-value purchases.
Increased Average Order Value
Goal
CVR
Result
+0.99% (CVR) CVR
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we optimize the product page layout, THEN the average order value will increase BECAUSE customers can see more relevant product information.
The product page layout was improved to highlight key information more prominently. More detailed product descriptions were added, and call-to-action buttons were enhanced for greater clarity and visibility.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+7.5%
Change in revenue per visitor
+6.4%
Average order value
+2.4%
Change in amount of orders
The product page improvements delivered a 6.4% AOV lift and 7.5% RPV increase, with orders up 2.4% and conversion rate showing a modest 1.0% gain. The combination of better information hierarchy, detailed descriptions, and clearer CTAs helped customers make higher-value purchasing decisions. While conversion rate itself was inconclusive at +1.0%, the strong AOV and RPV gains make this a winner on revenue performance.
Detailed results breakdown
Average order value
+6.4%
Lift in conversion rate
+1.0%
Change in revenue per visitor
+7.5%
Change in amount of orders
+2.4%
Revenue change
NaN%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Collection Page (PLP)
Enhanced Product Cards Drive User Engagement and Conversion Improvements
AFTCO tested a new design for product cards to boost user engagement and conversions. Discover the impact of simplifying their layout.
+0.6% Conversion rate
Product Page (PDP)
Enhanced Collection Filtering by Hat Attributes
Introducing a dynamic filter system on collection pages aimed to enhance user experience by enabling easier product discovery. Learn how this change impacted key performance metrics.
-6.4% Conversion rate
Cart
Simplified Checkout Process
Simplifying the checkout process drove a 5.9% conversion rate lift and 5.8% more orders for AFTCO.
+5.88% (CVR) CVR