Product page improvements lifted AOV by 6.4% and RPV by 7.5%. See how layout and CTA enhancements drove higher-value purchases.
Increased Average Order Value
Goal
CVR
Result
+0.99% (CVR) CVR
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we optimize the product page layout, THEN the average order value will increase BECAUSE customers can see more relevant product information.
The product page layout was improved to highlight key information more prominently. More detailed product descriptions were added, and call-to-action buttons were enhanced for greater clarity and visibility.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+7.5%
Change in revenue per visitor
+6.4%
Average order value
+2.4%
Change in amount of orders
The product page improvements delivered a 6.4% AOV lift and 7.5% RPV increase, with orders up 2.4% and conversion rate showing a modest 1.0% gain. The combination of better information hierarchy, detailed descriptions, and clearer CTAs helped customers make higher-value purchasing decisions. While conversion rate itself was inconclusive at +1.0%, the strong AOV and RPV gains make this a winner on revenue performance.
Detailed results breakdown
Average order value
+6.4%
Lift in conversion rate
+1.0%
Change in revenue per visitor
+7.5%
Change in amount of orders
+2.4%
Revenue change
NaN%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
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Other experiments we've run
Product Page (PDP)
Transforming the Sticky Add to Cart into a Persistent Bottom Bar
A test was conducted to transform the sticky image on product pages into a sticky Add to Cart bar. Discover the impact on conversion rates and user interaction.
+3.7% Conversion rate
Product Page (PDP)
Mobile Experience Enhancement
Enhancing the mobile experience drove a 15.3% AOV increase and 15.9% RPV gain with flat conversion rate.
+0.27% (CVR) CVR
Product Page (PDP)
Desktop Conversion Rate Optimization
Desktop-focused optimizations produced a 3.8% conversion rate lift and 2.6% more orders, with a slight AOV decline.
+1.74% (CVR) CVR