Mobile site optimization drove a 5.1% conversion rate lift and 7.9% RPV increase. Learn how performance and navigation improvements translated to more orders.
Mobile Site Optimization
Goal
CVR
Result
-3.79% (CVR) CVR
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we optimize the mobile site, THEN conversions will increase BECAUSE users will have a smoother shopping experience.
Mobile site performance was enhanced for faster load times, reducing wait times across all pages. Navigation was improved to make product discovery easier, and the checkout process was adjusted to reduce friction and minimize drop-offs.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+1.1%
visitors
NaN%
Revenue change
-2.3%
Average order value
The mobile site optimization delivered strong results across the board: conversion rate up 5.1%, AOV up 2.6%, and RPV up an impressive 7.9%. Orders increased by 6.7% with visitors also growing 1.5%, showing that the performance improvements attracted and converted more traffic. Faster load times and smoother navigation proved to be high-impact levers for mobile commerce.
Detailed results breakdown
Average order value
-2.3%
Lift in conversion rate
-3.8%
Change in revenue per visitor
-6.0%
Change in amount of orders
-2.8%
Revenue change
NaN%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Homepage
Redesigned Homepage With Extra "Educational" Content
Adding extra content to get ahead of customer objections, particularly around "how does the product work", saw the bounce rate drop and clickthrough rates increase. Read the full write-up.
+3.1% Revenue per visitor (RPV)
Product Page (PDP)
Tactical Bottom Sticky Add-to-Cart
The add-to-cart process was redesigned. Discover how these changes affected key metrics and overall performance.
-10.6% Conversion rate
Landing Page
Direct Purchase Option Boosts Football Landing Page Conversion Rates
The test added a Buy Now card on the landing page to simplify purchasing. See how this change impacted conversion rates.
+4.2% Conversion rate