Talk to a humanA new section showed customer photos of children wearing the product alongside testimonials from parents. See how it changed sales on mobile and desktop.
Kid Photos and Parent Testimonials Show an 8.5% Conversion Rate Lift
Goal
Revenue per visitor
Result
+8.5% Conversion rate
Category
Product Page (PDP)
Outcome
Positive signal
Before
After
If we show customer photos of children and testimonials from parents on the homepage and product pages, then conversion rate will increase because this social proof speaks to parents' safety concerns.
What We Changed
- Added a section with customer photos of children wearing the product.
- Paired the photos with clearly attributed testimonials from parents.
- Focused the testimonials on safety, protection and value.
- Placed the section on both the homepage and product pages.
The Results
How the new version compared with the original, across all devices.
+8.5%
Conversion rate
+15.0%
Revenue per visitor
+8.9%
Orders
Key Learnings
- Conversion rate rose 8.5% and revenue per visitor 15.0% across 14,909 visitors.
- Desktop drove most of it: conversion rate rose 34.9% on desktop, but from only 1,608 visitors.
- On mobile, conversion rate barely moved (-0.8%), though click-through rate rose 13.1% on mobile.
- On revenue per visitor, the metric the test was set up to measure, the variant had an 84.4% probability of beating the original. That's a signal, not proof.
Detailed results breakdown
Conversion rate
+8.5%
Revenue per visitor
+15.0%
Orders
+8.9%
Average order value
+5.7%
Add-to-cart rate
+5.7%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Cart
Positive signal
A Pop-Up Mini Cart Shows a 3.6% Conversion Rate Lift
After adding a product, shoppers saw a redesigned mini cart instead of being sent to the cart page. See how it affected checkout across 26,208 visitors.
+3.6% Conversion rate
Product Page (PDP)
Inconclusive
An Easy Returns Link on Product Pages Makes No Clear Difference to Conversion Rate
Product pages got a small Easy Returns link near the add-to-cart area, pointing to the return policy. Across 19,974 visitors, it made no clear difference.
-1.4% Conversion rate
Homepage
Positive signal
Customer Photos on the Homepage Show a 3.3% Conversion Rate Lift
A block of customer-submitted photos and videos went onto the homepage, below the category carousel. See how it changed sales on mobile and desktop.
+3.3% Conversion rate