We added user-generated content with parent testimonials to the product pages. Here’s how those updates moved the needle on key metrics.
Enhanced Parent and Kid Testimonials Boost Trust
Goal
Revenue per visitor (RPV)
Result
+15.0% Revenue per visitor (RPV)
Category
Product Page (PDP)
Outcome
Winner
Before
After
If we increase the visibility of kids-focused UGC and parent testimonials on the PDP, then the conversion rate will increase because this imagery and emotional social proof resonates directly with the safety and protection triggers of one of the primary purchasers (parents).
What We Changed
- Added UGC images of children wearing the product.
- Integrated testimonials from parents about safety and durability.
- Ensured content focused on protection value.
- Implemented these changes on PDP.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+15.2%
Click-through rate change
+15.2%
Change in amount of clicks
15.01%
Revenue change
Key Learnings
- Emotional social proof resonated well with parents, enhancing trust.
- Safety-focused testimonials increased engagement.
- Improved imagery reduced bounce rates and increased conversions.
- Visibility of UGC on key pages drove higher click-through rates.
Detailed results breakdown
Add-to-cart rate change
+5.7%
Average order value
+5.7%
Click-through rate change
+15.2%
Lift in conversion rate
+8.5%
Change in revenue per visitor
+15.0%
Free Trial
Start with 3 experiments.
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
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Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
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Our bet
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