The product detail page image carousel was redesigned to improve user engagement. Discover how these changes impacted customer interactions and sales.
Modern Image Carousel Controls to Enhance Usability
Goal
Add-to-cart rate
Result
+4.5% Add-to-cart rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we modernize the image carousel THEN users will interact more with product media and add products to cart more efficiently, BECAUSE better visuals reduce hesitation and scrolling fatigue
What We Changed
- Increased product image area height.
- Implemented modern carousel controls.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+4.5%
Add-to-cart rate change
+3.9%
Add-to-cart rate change
+1.1%
Lift in conversion rate
Key Learnings
- Larger images improved user engagement.
- Modern controls enhanced navigation, reducing bounce rate.
- Better visuals led to more products added to carts.
- Despite higher engagement, the revenue dropped slightly, indicating potential pricing or product interest issues.
Detailed results breakdown
Add-to-cart rate change
+4.5%
Average order value
-2.6%
Click-through rate change
+1.0%
Lift in conversion rate
+1.1%
Change in revenue per visitor
-1.1%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Homepage
Redesigned Homepage With Extra "Educational" Content
Adding extra content to get ahead of customer objections, particularly around "how does the product work", saw the bounce rate drop and clickthrough rates increase. Read the full write-up.
+3.1% Revenue per visitor (RPV)
Collection Page (PLP)
Enhanced Navigation Clarity with Breadcrumbs on Collection Pages
Adding breadcrumbs to collection pages improved navigation and boosted user engagement. Learn how this change impacted key metrics.
+1.8% Conversion rate
Product Page (PDP)
Enhanced Discount Price Styling
A test was conducted to display discounted prices in a smaller font than original prices. This change aimed to improve the perception of deals and increase conversions.
+3.0% Conversion rate