Talk to a humanRecently added products got a "New" badge on product cards across the site. See how 8,090 visitors responded over 17 days.
"New" Badges on Product Cards Show an 11.7% Conversion Rate Lift
Goal
Click-through rate
Result
+11.7% Conversion rate
Category
Collection Page (PLP)
Outcome
Positive signal
Before
After
If we show a "New" badge on recently added products, then more shoppers will click on and explore them because signs of newness attract attention and curiosity.
What We Changed
- Added a "New" badge to recently added products.
- Showed the badge on product cards site-wide, including collection pages, featured sections and search results.
The Results
How the new version compared with the original, across all devices.
+11.7%
Conversion rate
+9.9%
Orders
+4.1%
Revenue per visitor
Key Learnings
- Conversion rate rose 11.7% and orders 9.9%, a signal worth acting on, not proof.
- Desktop drove much of the gain, with conversion rate up 40.4%, though only 2,037 desktop visitors saw the test.
- Average order value fell 6.8%, so revenue per visitor rose only 4.1%.
- Click-through rate, the metric the test was set up to measure, rose just 1.8%, and bounce rate fell 7.2%.
Detailed results breakdown
Conversion rate
+11.7%
Orders
+9.9%
Revenue per visitor
+4.1%
Average order value
-6.8%
Click-through rate
+1.8%
Free Trial
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30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
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Investing in paid traffic.
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Why free?
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Our bet
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Other experiments we've run
Cart
Positive signal
A Pop-Up Mini Cart Shows a 3.6% Conversion Rate Lift
After adding a product, shoppers saw a redesigned mini cart instead of being sent to the cart page. See how it affected checkout across 26,208 visitors.
+3.6% Conversion rate
Product Page (PDP)
Inconclusive
Product Badges on Product Page Images Make No Clear Difference to Conversion Rate
Product pages showed badges like New and Best Seller on the main image, matching collection page cards. Across 20,113 visitors, it made little difference.
-0.5% Conversion rate
Homepage
Positive signal
Customer Photos on the Homepage Show a 3.3% Conversion Rate Lift
A block of customer-submitted photos and videos went onto the homepage, below the category carousel. See how it changed sales on mobile and desktop.
+3.3% Conversion rate