Talk to a humanDiscover how restructuring the product page layout impacted conversion rates by surfacing cross-sell products earlier.
New PDP layout
Goal
Conversion rate
Result
+1.4% Conversion rate
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
If we move “You Might Also Like” higher on the PDP and condense the benefits section, then the conversion rate will increase because customers will see more relevant product options earlier and won’t be slowed by excessive scrolling through low-impact content.
What We Changed
- Moved “You Might Also Like” section directly below core product info.
- Condensed the benefits section to reduce vertical space.
- Displayed benefits in a grid layout for efficiency.
The Results
How the new version compared with the original, across all devices.
+3.8%
Change in revenue per visitor
+3.6%
Click-through rate change
+3.1%
Average order value
Key Learnings
- Placing cross-sell products higher increased visibility and interest.
- Reducing scrolling improved page efficiency and user experience.
- A more compact layout kept customers engaged with relevant content.
- Early exposure to additional products encouraged browsing and conversions.
Detailed results breakdown
Add-to-cart rate change
-4.4%
Average order value
+3.1%
Click-through rate change
+3.6%
Lift in conversion rate
+1.4%
Change in revenue per visitor
+3.8%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
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Other experiments we've run
Product Page (PDP)
Inconclusive
Simplified Product Page Layout
Simplifying the product page layout lifted AOV by 4.4% but had minimal impact on conversion rate and revenue per visitor.
+4.4% Average Order Value
Collection Page (PLP)
Inconclusive
Breadcrumbs on Collection Pages Make No Clear Difference to Conversion Rate
Collection pages got clickable breadcrumbs showing shoppers where they are in the store. See how this small navigation change performed over 45 days.
+1.8% Conversion rate
Product Page (PDP)
Loss Prevented
A Search Bar Above Product Images Cuts Conversion Rate 4.2%
Product pages got a search bar directly above the product images, so shoppers could look for other items without leaving. The change cost orders, and testing showed it.
-4.2% Conversion rate